Decoding SMS Marketing Mantras For Post Covid World

Tusshar Agarwal Dec 22, 2021

Since the onset of the Covid-19 pandemic, our lives have taken a 360-degree turn we are constantly in a race to find ways to keep things going whether it’s wearing a mask and practising social distancing for survival or finding means to run businesses successfully. The pandemic has affected consumers and businesses monumentally, and it has extensively altered the purchase journey of consumers amid the frequent lockdowns, and digital has taken centre stage. Human activities have come to a virtual standstill to arrest the spread of the Coronavirus. This practice needs to be continued with new variants and new struggles coming up every day. Businesses are trying to find a middle path that will help in keeping consumers safe and businesses flourishing.

Marketing strategies need to be reimaged and reworked in the post-pandemic era. Keeping in mind the current scenario digital marketing seems like the ray of light this world needs during the dark times. SMS marketing which is the oldest digital or mobile marketing practice has great potential it isn’t very expansive has a very high reach and can be adapted by any type of business easily. It is the need of the hour to get the SMS marketing right back in the action, not only as a channel but as an integral part of business strategy to reach consumers who are in lockdown or still prefer to remain indoors until it is very necessary to go outdoors.

Firstly let us understand what is SMS Marketing- SMS marketing stands for Short Message Service, it is a strategy that lets businesses send bulk messages to their customers via text. To list a few benefits of it one can communicate, increase brand awareness, boost engagement and generate sales. SMS Marketing has great potential in a country like India with a 54% population already using smartphones and the percentage is estimated to reach 96% by the year 2040.

· SMS Marketing Reach- The reach of SMS’ is higher than emails. Text messages have an incredibly high engagement rate and are read rapidly. Even during the pandemic people were always engaged in their phones and had them nearby.

· SMS marketing for every business- SMS marketing is one such thing that can yield fruits for every type of business. Almost any business can harness SMS marketing in some capacity, whether it’s a simple promotional message, a coupon for a retail store, or a financial services company notifying their customer.

· SMS as a successful communication channel- Consumers have a positive perception of companies that offer SMS as a communication channel. And research shows that SMS marketing produces engagement rates higher than any other form of communication used by businesses for marketing. This statement has even more relevance in a post-Covid world where a message is safer than an offer pamphlet.

· SMS Marketing ROI- SMS has one of the highest ROIs of any marketing tool, not just because of the prevalence of smartphones, but the engagement rates are much higher than any other platform. Unlike emails which are checked from time to time, people open text messages almost immediately.

· SMS Marketing to harness the whole digital marketing strategy- Digital marketing is a strategy in which you create many platforms where you can communicate and stay in touch with your customers. Now SMS marketing can be used as a medium to take your customers to different social media posts, share links and offers along with communicating most time-sensitive and urgent information. SMS Marketing serves as the backbone of digital marketing According to a new market study on Telecom API published by Global Industry Analytics Inc., presented the global market for Telecom API estimated at $170.3 Billion in the year 2020, is projected to reach a revised size of $435.6 billion by 2026 The power of SMS marketing is only rising, and there are no signs of slowing down. Strategists are understanding its importance and relevance in present times. Now marketers need to use every tool at their disposal to ensure their message cuts through to customers, so it only makes sense for marketers to take a look at SMS marketing for its true potential