D2C: The Ocean Of Opportunities

D2C Industry got a fresh bolster after an engaging conclave that housed business magnets and the new-age disruptors that have made it big in the past years. The session saw Divij Bajaj, Founder of Power Gummies; Malika Sadani, Founder of The Moms Co.; Bala Sarda, Founder of Vahdam; Sukhleen Aneja, CEO of Good Glamm Group and Shreedha Singh, Founder of Khadi Essentials & T. A. C give us a glimpse of their business structures and future plans. 

The enriching conversations had a lot of learnings for the young entrepreneurs in the audience. Singh shared, “Taking cuts at the levels of psychography, demography amongst other things, once you identify certain patterns, you can make certain cohorts and repeat that. Also, the beauty of D2C is that you are so intimately bound to the customers, that even if you just work on their feedback, you’ll get it back almost by 80-90 per cent.”

Sarda emphasised on the importance of the digital market and said, “Overall, there is a significant change and the kind of opportunities that one gets to interact with their online consumers is not even one hundredth to that of an actual store. And that is why I feel that the digital route is very important because it would give us more scope to widen our business.”

Sadani, on her journey, explained how she realised that this space was unoccupied in India. "Why should a mother ever have to compromise on what she is choosing for herself and for her child? And that is what my company is based on. We encashed on the opportunity to become a one-stop solution for mothers and their children.”

Sukhleen spoke about the longevity of D2C in today’s era and pointed out, “Today in the age and era that we are in, when consumers want solutions, D2C is very happy in finding a niche and then expanding on it. I think every single one of us has managed to target a niche and build on it. D2C is here to grow because I feel there is extreme consumer intimacy. You are listening to the consumers; you’re customising for them and you’re interacting with them. Basically, you’re growing with them. So that is always going to be relevant.”

Lately, Bajaj mentioned the importance of making interesting products for the consumer base. He said, “I feel, the entire crux of building a brand today is around how much fun it is for the consumers. The moment you take something redundant and make it interesting and fun for your consumers, they tend to interact more and engage more, thus helping your brand grow.”