Author
The author is a Correspondent with BW Businessworld
XLenz's Surya Kotha explains how this would indirectly mean a revolutionary era for branding
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It was during the pandemic when we realised how interconnected we all are. It was technology that helped keep the connection intact
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Landor & Fitch's Peter Knapp emphasises the importance of uncovering the authentic truth while branding a nation
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Metaverse holds the potential to change the entire game, believe experts
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At the BW Marketing Whitebook Summit 2022, locked horns on whether the metaverse will be the next big theme of digital or not
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As the digital economy expands, the Metaverse is increasingly becoming central. It has become vital in understanding its dynamics in regard to businesses and consumers
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Although widespread adoption of the metaverse may take some time, leading brands are already rewriting the rules of marketing
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Marketing experts take center stage and discuss their D2C journey, learnings and the secret of making it big in the market
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Some of the leading D2C founders talk of their initial days and how their company has taken shape in the recent years
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