Colonel Sanders Grooves To Arabic Kuthu Beats In New KFC Ad Spot
KFC India launches its recent campaign in Chennai to captivate more audience. The campaign provides chicken lovers a chance to see the OG celebrity, Colonel Sanders, prepare crispy KFC favorites while grooving to the catchy tunes of Arabic Kuthu. The film highlights 'how KFC is Eppadi irukanumo Appdi' (Chicken, done the right way!) every single time.
The film gives a peak into the process of creating KFC’s perfectly golden, crispy, and crunchy chicken each time. The visuals take you on a culinary journey as Sanders shows off his best dance moves to the viral track 'Arabic Kuthu - Halamithi Habibo', sung by Anirudh Ravichander and Jonita Gandhi. In the film, Sanders is seen enjoying the music, while perfecting what he is known for, the iconic chicken, which is veliyea crunchy ullae juicy (Crunchy on the outside, juicy on the inside), while a fan watches him prepare his order. Once the order is ready, the film shows a KFC fan dig into his suda suda preparation chicken (freshly prepared chicken) and celebrate the perfect bite by replicating Sander's happy dance moves!
To bring alive the film and campaign, KFC India to roll out a 360-degree plan in Chennai, spanning television, digital, OOH, amongst others. Popular digital influencers from the region will take to social media to share their version of Colonel’s moves while digging into their KFC favourites.
