Taco Bell Diversifies Menu In #GetNaked Ad Campaign

Taco Bell announces a ad campaign #GetNaked, highlighting the family of naked taco offerings. Introducing Naked Veggie Taco, a disruptive plant-based protein option in its diverse menu compliments the existing a la carte, Naked Chicken Taco.

Emboldening the customers to #GetNaked, Taco Bell India is urging everyone to substitute the traditionally boxed pizza and fried chicken offerings with the deliciously unique Naked Veggie and Naked Chicken tacos, respectively. The brand released a digital film on its social media platforms that showcases the tantalising creations and gives viewers a mouth-watering glimpse of both offerings.

Commenting on the introduction of this new offering, Gaurav Burman, Director, Burman Hospitality Private Limited, Taco Bell’s exclusive franchise partner in India, said, “Taco Bell® India has established itself as the most innovative QSR in the country. I am delighted to announce that Taco Bell® India is today launching the delicious Naked Veggie Taco, our Plant-based Protein signature Taco to compliment the Naked Chicken Taco which has become one of our leading products. We worked hard to create a vegetarian option that was as delicious, nutritious, and unique as our Naked Chicken Taco. I am excited to be able to offer our customers and fans this amazing product at such good value. Please visit Taco Bell® in our stores or through our delivery partners and #GetNaked.”

To echo the messaging of the campaign, Taco Bell India will partner with popular content creators and encourage taco lovers across the country to try these flavourfully fetching menu items.