Brands Tingle Excitement This Holiday Season
We know it is the festive time when streets bustle with holiday shoppers making an all-out effort to grab the best deals. Online shoppers also tick the items in their wishlist, waiting to be purchased for a long time. Brands, on the other hand, mindfully design campaigns to ensure maximum profits around this time. On that note, here are some brand works that deserve a special mention:
What happens when Santa drops in untimely - you know it’s time for ‘Licious Decemmmber’
Who said year-end festivities only need to start in the last week of December? Where has it been prescribed that you need to refrain from celebrations and indulging in mouth-watering meat & seafood delicacies until closer to December-end? Well, whoever said so hasn’t had a taste of ‘Licious Decemmmber’. Because this year it isn’t just a regular ‘December’, but it’s now ‘Licious Decemmmber’ - infused with the ‘mmmmm’ of pure delight as you bite into a piece of juicy, delectable Chicken Wing or a fresh piece of Seer Steak! The latest film by the brand aptly brings out the concept of the campaign, with Santa Claus dropping in early, or rather, literally falling from the sky, untimely in mid-December, because ‘Don’t wait, Just celebrate’ is the mmmantra of the month.
Talking about Licious’ takeover of the month and rebranding it to ‘Licious Decemmmber’, Santosh Hegde, Vice President, Brand - Licious, said, "Festivities have to kick-in only closer to Christmas and New Year is a myth. And ‘Licious Decemmmber’ is just the myth buster you need to ring in celebrations marked with Licious’ extensive offerings. This month-long campaign presents many an exciting opportunities for our consumers to dig into yummmy delicacies across raw & fresh and ready to cook categories. Along with the fun film, our Insta page is also abuzz with fun engagements bound to make it the most flavourful month of the year. So - don’t wait, just celebrate - with your loved family & friends and give in to sheer indulgence & bliss this ‘Licious Decemmmber'!”
Indeed, December isn’t just another month - it’s a feeling. And this very feeling is aptly captured by the quirky film launched by the brand. The film opens with a family enjoying dinner when their meaty reverie is broken by the sudden crash of someone falling through the roof. As the bewildered family members turn to see what’s happening, an equally dishevelled Santa dusts his suit and wonders aloud if it is Christmas already. The boy at the dining table clarifies in a rather matter-of-factly tone that it isn’t Christmas, but Decemmmber is here. “To why wait, just celebrate”, quips his father as he lovingly gazes at the crispy prawns on his fork. And almost on cue “Agreed” says Santa, who has now joined the family at the table, seating himself on the grandfather’s lap! With a campaign and offerings that were delectable, even Santa couldn’t resist himself. Another film released earlier in the month showed a family engaged in a countdown, as they gleefully looked at each other while prepping to eat dinner. What most would assume to be a new year’s Eve countdown, in fact, turns out to be a countdown for Decemmmber. At 3,2,1 the family members shout in joy exclaiming “1st of Decemmmmber!” as they dig into meat and seafood delicacies on the dining table.
Ferrero India’s Star-Studded Christmas Season
Ferrero India is set to dazzle this holiday season with two enchanting Christmas campaigns featuring Hindi film actors, Hrithik Roshan for Ferrero Rocher and Sara Ali Khan with Ferrero Rocher Moments.
The two new digital films, each starring an Indian luminary capture the magic and warmth of the holiday season. The campaigns are meticulously crafted to resonate with the festive spirit and highlight the brand's commitment to making every Christmas moment extraordinary with your loved ones.
In the Rocher Christmas film, the charismatic Hrithik Roshan invites viewers into his festive haven, adorned with Christmas decorations. Expressing his family's deep love for Christmas, especially for gifts, Hrithik reveals the perfect gift to light up their Christmas with Ferrero Rocher. He is seen savouring the exquisite taste of Ferrero Rocher, emphasizing that "Roshans love Rocher."
For Ferrero Rocher Moments, Sara Ali Khan takes centre stage in #Makethemmmmomentperfect Christmas campaign, which revolves around the theme of creating perfect moments with loved ones this festive season.
Both films not only capture the premiumness of Ferrero Rocher and Ferrero Rocher Moments but also echo the sentiment that every moment can be made perfect for loved ones.
Speaking on the campaigns, Zoher Kapuswala, Marketing Head, Pralines, Ferrero India says, "Christmas is a time of joy, love, and sharing precious moments with our dear ones. Ferrero Rocher and Ferrero Rocher Moments have always stood for premium gifting, and our Christmas campaigns featuring Hrithik Roshan and Sara Ali Khan embody these values. The essence of the brand aligns seamlessly with the festive season, making Ferrero Rocher and Ferrero Rocher Moments the ideal choice for gifting, while celebrating the precious relationships we cherish."
The overarching theme of the campaign is to fortify Ferrero Rocher's position as a premium brand, emphasizing it’s role as a natural choice for consumers seeking to gift moments of delight to their loved ones.
Chumbak unveils the Holiday Season Celebrations with a New Homeware Collection
The holiday season is here, and it calls for year-end celebrations & unwinding. Chumbak - has unveiled its all-new thoughtfully curated and handpicked Holiday season Collection.
Curated in holiday hues of reds, greens, and navy, this collection is all about warmth and goodness.
A part of the thoughtful curation is the Merry Table Traditions range which includes exclusive hand-painted dinnerware, table linen, wooden serveware that will elevate your hosting.
Interestingly, Chumbak has also introduced Essentials for Holiday Feasting as part of the collection. This has kitchen and dining accessories in solid colours that you can never go wrong with and will complement any dinner set.
For décor aficionados, who love to infuse an ambience of modernity and traditional aesthetics, the collection offers prints inspired by ancient palampore textile art. This range is handcrafted and will instantly induce a cozy, plush winter vibe.
What we’re extremely excited about are the newly launched candles from Chumbak, these candles come in soothing and lingering scents like white lily, oud, cedar, which fill your home with the most incredible feeling. The entire range of candles are crafted in eclectic candle jars with hand poured soy wax. You most definitely can’t go wrong with a set of these candles as a gift for the holiday season!
Speaking about the collection, Shubhra Chadda, Co-founder and director of Product & Design, Chumbak, told, “For us at Chumbak, Christmas evokes all kinds of goodness; nostalgia, childhood memories, friends, family, gifts and finally time to unwind! Our collection is curated and handpicked by the team to give the consumer all that one wants for Christmas and more! From handcrafted pottery and décor to souvenirs & gifts for your loved ones, in Holiday hues. We love how it’s all come together, and we hope our customer loves it as much as we do!”
