Brands Embrace Festive Time In Unique Ways
Zee Urges Consumers To Shop Local With #YehDiwaliKissonWali
When it comes to the festive season, there are countless stories that unfold on the streets filled with the festive spirit. It’s truly an experience going to your local city market with your friend, parent or even your partner and you are sure to return home with little moments of laughter and surprise from your visit. This Diwali, OptimiZEE, the social content hub at ZEE celebrates such stories that strike a chord with a one-of-its-kind purpose-led campaign #YehDiwaliKissonWali.
Nothing compares to the personal touch and camaraderie you share with the local shopkeeper and the little nuggets of laughter, wisdom or surprise that comes with taking a tour of your local city market which the films beautifully encapsulate.
Featuring veteran actors including the evergreen Zarina Wahab, Avtar Gill and Virender Saxena, and rolled out across ZEE’s social platforms, the heart-warming films portray a relatable moment and the countless stories that unfold with the message #YehDiwaliKissonWali. Depicting a saree shopping visit and another couple on a cutlery shopping spree, the feel-good films each bring alive a unique story that unfolds on the streets. Be it Sarojini Nagar market in Delhi or fashion street in Mumbai, OptimiZEE urges viewers to shop local to help them rediscover the small joys of helping your neighbourhood business and creating memories this festive season.
Commenting on the campaign, Kartik Mahadev, Head, OptimiZEE said, “Stories come into existence when real connections happen. In the post-pandemic world, while digital transactions have helped many businesses flourish and given consumers convenience, it has also brought with it a tyranny for small businesses who thrive on the footfalls from the neighbourhood. ‘Stories’ emerge when people connect. With this belief, the campaign encourages people to make a local shopping trip, experience a story and make their Diwali shopping trip a memorable one, while also supporting the neighbourhood business.”
Sharing his views on the campaign, Jigar Fernandes, Founder, tiqui-taka, and the director of the films, said, “A visit to the local shop often rewards us with interesting moments. Through two such moments the campaign highlights the joy of local shopping and asks the viewer to go experience their own local shopping stories this Diwali. It was a privilege working with legends like Zarina Wahab, Avtar Gill and Virendra Saxena. Their timeless charm is the soul of the films."
Sharing her views, actor Zarina Wahab said, “Festive season brings back a lot of childhood memories. Growing up, I would always frequent Begum Bazar at Hyderabad with my family. I remember my eyes would light up seeing all the wonderful decorations and new items. Even today, going to my local city markets is therapy to me. Thus, it brings me great joy to collaborate with OptimiZEE for this campaign that we’ve collectively put together with a lot of heart. I strongly urge people to share their shopping stories and spread the love.”
DIZO Lights Up Social Media With A Not-So-Clichéd Diwali Ad
Festive campaigns are made with the intention to hit the right note in consumers’ hearts. And when done right, it helps leave a permanent mark on their minds. Which is why brands across the globe try their best to make the most of the season and the opportunity. However, they often end up doing something that’s already been done.
DIZO, the first brand under realme TechLife, in its latest Diwali campaign - #ClichedDiwaliAds - calls out the cliched Diwali campaigns with a unique creative spin.
The digital film released yesterday showcases relatable and nostalgic scenarios, which almost every Indian family experiences during the festival. The video captures the true essence of India’s festive mood with a light-hearted take on the most commonly used format of storytelling, and yet integrating their own product in a totally non-cliche way. The campaign is being executed by White Rivers Media.
Abhilash Panda, CEO at DIZO India said, “We want to resonate as a brand, which is different, genuine, cool, humorous and surprising. We love to experiment, push ourselves and reach out to the audience in our own different way. We are loving the extremely positive response and support that we received from the country since our brand launch and the first-ever sale of DIZO products. We really hope our first Diwali campaign strikes the right cord too,” he added.
“Working on DIZO has been an absolute joy right from the beginning. The brand motto inspired us to conceptualise this Diwali campaign in the most unique, or like the team calls it ‘different’ way. We’re really excited for DIZO’s first Diwali campaign with us and we’re ecstatic to see how well it has been received by the online community.” said Shrenik Gandhi, Co-Founder & Chief Executive Officer, White Rivers Media.
