Brands Embrace Festive Time In Unique Ways
Diwali Starts In The Hearts Of People; Diwali Starts With Shoppers Stop
Shoppers Stop has launched their new Diwali campaign ‘Diwali starts with Shoppers Stop’. Diwali is the biggest Indian festival and people all over look forward to the celebrations. However, the real celebrations begin much before the day of the festival. With preparations bringing everyone together, the Diwali feeling sets in with all the shopping and bonding that happens over it. With this campaign, Shoppers Stop highlights that Diwali is not just a day, it starts in the hearts of people.
Through this film, we see several warm and cheeky interactions between family members and buddies. Shoppers Stop aptly says Din Se Nahi, Mann Se Shuru Hoti Hai Diwali because it’s all about those little surprises before the festival that wraps around you like a big warm hug. Be it the tender smile on a granddad’s face when he sees his granddaughter, or an elder brother surprising his younger sibling with an engraved watch, it’s the time of the year that brings us together before we even realize it. It’s all these little slipping moments that Shoppers Stop’s campaign captures and remains as the core Diwali shopping destination.
This Diwali, Shine & Sparkle With Lomotif #LIGHTUPWITHLOMO
Lomotif has planned a fitting Diwali treat for its users and millions of people celebrating the festival of lights. The festival relays the message of hope, strength, and perseverance. The fervour of the occasion signifies that there is light at the end of the tunnel, giving everyone an assurance that tough days do not last. Lomotif celebrates the collective human spirit through its latest campaign #LIGHTUPWITHLOMO from October 27th till November 10th, which looks to truly light up everyone’s hearts and home.
Through the #LIGHTUPWITHLOMO channel in the app, Lomotif wants to create a festive space for users to enjoy and reflect their happy, authentic and carefree selves on this joyous occasion. All that they have to do is record a video of themselves and their homes on a normal day, and then record a video of how they and their abodes look on Diwali. With a simple, yet innovative, before-and-after transition video, Lomotif’s campaign looks to see how creative and hip their ardent users can really get. Users will have to post their video on the channel and 20 lucky winners will be selected via a lottery system to receive a grand Diwali gift voucher worth Rs. 10,000 from Amazon India.
Paul Yang, Co-Founder & Chief Executive, Lomotif, is ecstatic to empower young creative minds to share and watch short videos with ease through remix and collaboration. Speaking about the campaign, he commented, “Adding to the joy and festivities of one of the country’s biggest festivals, Lomotif looks to celebrate with every user in a way they’ve never experienced before. We hope to make this Diwali extra special by lighting up their lives and see them spread joy amongst their loved ones.”
All you creators, get set to try out your hands at remixing videos and win a chance to take home exciting prizes this festive season with #LIGHTUPWITHLOMO.
Wiggles.in Diwali Campaign #NoToNoise Urges All To Have A Pet Inclusive Diwali
Wiggles.in believes in simplifying pet care backed by convenience and the first step towards creating awareness is creating content that makes pet parents and society at large think how their actions impact the lives of animals. In continuation with its efforts to promote and have a pet inclusive and animal safe festive season, Wiggles.in continues to encourage pet parents as well as non-pet parents to consider and include animals and pets in celebrations and festivities. Making way for a festive season that is free from anxiety, stress and aggression for pets and animals, Wiggles.in now launches its #NoToNoise Diwali campaign that focuses on ensuring that our pets and animals equally enjoy a festive season filled with cheer, positivity and happiness. #NoToNoise is currently live on digital and social media platforms. The campaign also engages with customers and stakeholders through an experiential outreach.
Based on a simple and well-known fact that we often forget, animals have extremely sensitive hearing abilities. If they can hear a bag of treats being opened from the next room, imagine what happens when a loud firecracker is lit. According to research, dogs can hear sounds 4X stronger and louder than we can. And while we have the ability to protect ourselves from such noises, they often don’t. The #NoToNoise campaign by Wiggles.in was ideated with the intention of increasing awareness of the fact that though there has been a reduction in the bursting of crackers, it hasn’t ceased completely and that our voiceless friends still need to be protected from such loud noises & the pollution that accompanies it. The unlight-able matchbox and plantable crackers are catalysts to generate awareness and empower our loved ones to make an informed choice to say no to noise for the betterment of our pets and earth too.
Speaking on building a pet inclusive atmosphere during Diwali, Anushka Iyer, Founder and CEO, Wiggles.in, said, “What may seem like a celebration to us is certainly not a celebration for our pets. Diwali is generally the toughest period of the year for animals, not only does the noise cause anxiety and health issues but it also makes them anxious, leaving them unsettled and uncomfortable for days on end. At Wiggles.in, each one of us continues to renew our commitment to celebrate a noise-free, pet friendly and animal inclusive Diwali and we urge everyone around us to also contribute to making Diwali pet and animal safe in India. #NoToNoise is an extension of our belief that our pets deserve as much affection and care just like anyone of us. Our aim through this campaign is introducing a matchbox that doesn’t light up, which is a metaphor to remove the instrument that people generally use to burst crackers. This in turn will help light up the world for our streeties and pets while bringing about a positive change in behavior and outlook towards our pets not just for Diwali, but holistically.”
This Diwali ‘Light-up New Beginnings’ & Share Your Stories Of Hope With OPPO
Celebrating the spirit of new beginnings, OPPO has launched its new Diwali campaign. The heart-touching film that sends out a message of hope and positivity, received an overwhelming response.
The film beautifully captures human emotions and emphasizes that hope reigns supreme, and this Diwali is all about caring, sharing and giving. Taking the festive spirit ahead, Bollywood actress and singer Shradha Kapoor, Shruti Haasan and musician Darshan Raval among others, shared their stories of hope and resilience.
‘Light-up New Beginnings’features positive stories that we can relate to. For instance, actress and singer Shradha Kapoor shared glimpses of the time she is spending with friends, family and pets, stories from her vacations and much more.
Similarly, musician Darshan Raval shared the special moments he spent celebrating festivals with his friends and family, his jam sessions, vacation to the mountains, etc. Shruti Haasan also shared her moments of light, spent playing the piano, recording songs at her home, her on-stage performance and the quality time she spent with her family.
vHealth By Aetna Rolls Out #GoodHealthWaliDiwali Packages For Festive Gifting
The pandemic has not only disrupted the lifestyle of the people but has also triggered a sense of fear among everyone. With the objective of making quality healthcare accessible, vHealth by Aetna has introduced a new way of gifting good health this festive season by offering customized retail and corporate health benefit gift cards to help people and their families manage their health. This Diwali season, vHealth by Aetna is emphasizing to say no to sweets and crackers and rather unbox the secret of wellness with their vhealth membership packages and celebrate #GoodHealthWaliDiwali.
Additionally, the health benefits include unlimited telephone or video consultation with trained telemedicine doctors, annual health checkups, discounted pathology and radiology services, cashless OPD consultations at leading hospitals, and online medicine delivery, among another host of benefits.
Talking about the festive packages, Anurag Khosla, CEO, Aetna, said: “Festive season is all about sharing your joys with one another and this year we want to give a refreshing twist on traditional gifting. #GoodHealthWaliDiwali is a unique campaign that not only shows your love and care for your loved ones by gifting them a vHealth comprehensive healthcare package. Your loved ones get multiple benefits through our products like 24/7 doctor consultation available in 8 languages, health checkup, cashless OPD and dental packages. Apart from this, people will be blessed with good health during the festivals.”
vHealth membership starts from INR 750 onwards, covering a family of upto 4 members and 1 year validity. In addition to quality care at your fingertips, with vHealth membership plans, one can save money on multiple doctor consultations, pharmacy bills and reduce physical visits to a doctor by 78%.
Through this campaign, the company aims to highlight the importance of proactive health care, with the festive season as a catalyst to make people look out for unconventional gifting options for their loved ones. These health membership gifting cards can be the perfect gifting options for loved ones, employees, peers and partners during the festive season.
The products in offering under the campaign are vHealth Bloom, vHealth Harmony and vHealth Arogya. All these products are available on vHealth website, app (vHealth India) and on other platforms too.
Godrej celebrates togetherness In new Ad
The Godrej Group has launched a campaign ‘#CookingGoodness’ together that celebrates the Diwali festive season by showcasing the power of cooking to bring families together.
Cooking transcends generations and builds bonds. When families cook together it’s not just about the food, but instead about sharing an experience. It is a shared journey, starting with deciding what to eat, preparing ingredients to experiment and finally putting a dish together. When you cook you aren’t just whipping up food but making memories.
It has become all the more so since the COVID-19 pandemic, as families, locked down together, have not only preferred eating healthy home-cooked food but also sought out bonding experiences.
Diwali is a time of togetherness and the campaign, conceptualised by the Corporate Brand and Communications Team of Godrej and Creativeland Asia, highlights how cooking can be fun, easy, less time-consuming and at the same time deepen familial relationships when done together.
Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group said, “The digital campaign #CookingGoodness together is a celebration of family time. What better time to celebrate our loved ones than the Diwali festive season? Food, as something that transcends cultures and generations, has always brought people together. The campaign highlights how Godrej products are designed incorporating that spirit of togetherness married to convenience."
Anu Joseph, Chief Creative Officer, Creativeland Asia, said, “We all know that food is the greatest glue of society. And what truly amazed us is the number of Godrej brands we use in our kitchens every single day. Starting with the kitchen itself and all the way to ingredients and right up to the dishwasher. This film is a celebration of all things food made by Godrej, and how the numerous brands of Godrej are helping cook goodness in millions of Indian kitchens every single day.”
British Airways Has the Best Diwali Gift For Your family
British Airways has released its campaign ‘The Best Gift’ aimed at last-minute flyers to make the most of this year’s festive season.
As the worldwide lockdown halted international travel in many countries, many people were separated from their families for nearly two years. The campaign reminds viewers that there’s no better time to go home than Diwali.
The brand campaign, conceptualized by Ogilvy Gurgaon, draws upon the age-old Diwali tradition of gifting, and the challenge of finding the right gift for each person. It leaves viewers with the heart-tugging message that the one gift that can never go wrong is a surprise visit from a loved one, i.e., you.
The new film shows a young Indian man, living overseas, looking for Diwali gifts to send home, to his family. Each gift idea is rejected for being either too expensive, too unfashionable or just too unnecessary. An accident with some glitter, kept for wrapping gifts, makes him realise that there could be no better gift than a trip home to celebrate Diwali with the ones who miss him the most.
Shouvik Roy, President and Head of Office Ogilvy India (North), “Travel is a sensitive subject in the new normal, and we wanted to respect those sensibilities while addressing the client ask. British Airways has always told human stories, and it’s been our pleasure to write the next chapter.”
Ritu Sharda, CCO, Ogilvy India (North) said “Every Diwali, we find great joy in gifting something to our loved ones! On the other hand, we also find it most exasperating, trying to figure out the perfect gift for each of them. Our new film addresses both these insights with a beautiful message – that the best gift that you can give this Diwali is you.”
Moran Birger, British Airways’ Head of Sales for South Asia, Middle East and Africa, added, “We would like to wish a very Happy Diwali to all our customers in India and overseas who are celebrating the festival. Many of our customers have been separated from family and friends abroad for a very long duration of time. We have announced some exciting offers for anyone wanting to plan a trip this Diwali while making the most of these great offers. British Airways’ flexible booking policy also gives our customers reassurance if their plans change.”
