Brands Commemorate Independence Day In Unique Ways
Godrej Group Releases #FreedomIs Campaign
Conceptualised by the Corporate Brand and Communications Team of Godrej and Creativeland Asia, the narrative of the digital film aims to inspire the youth of India to cherish their freedom by celebrating the essence of today’s independent India and understanding what freedom means to them.
The theme #FreedomIs expresses the expectations of the youth of the country and presents their belief of what freedom means to them, and how their kind of India will be different. The campaign highlights various aspects that they can relate to and urges every citizen to take a pledge to spread this idea of an optimistic India.
Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group said, “The digital campaign #FreedomIs reaffirms the Godrej Group’s vision of bringing a positive change in the society by encouraging the youth to be better citizens. While we emphasize our commitment to create a greater nation and support its journey in scaling newer heights, we urge the nation’s youth to be passionate, ambitious and patriotic through their actions and truly embody the spirit of what freedom means to them”
Anu Joseph, Chief Creative Officer, Creativeland Asia, said, “As a Group that has been around from before India’s self-reliant movement, Godrej has always aligned its goals with the nation’s. Today, on the occasion of the country’s 75th Independence Day, Godrej calls upon the youth to align their vision with our nation’s ambitions and idea of freedom. This film is a reminder and a call to action”.
Moj Launches #MyFreedomMatters Campaign
Moj is all set to launch #MyFreedomMatters campaign with actress Hina Khan to celebrate India’s 75th Independence Day. The campaign stresses freedom of expression in the internet world, shaping a democratic foundation for the internet community to share opinions, lead their lives without fear of being judged or face any form of negativity on the internet.
The creator community on Moj, including Hina Khan, will be seen celebrating the hashtag campaign and Independence Day with a new collection of super cool lenses launched specially to invoke a feeling of patriotism among its community.
Moj has launched four new lenses for this occasion -
● ‘GL Combat’ lens that gives creators a virtual experience of being a part of an army drill
● ‘Independence Day’ lens that transforms the screen into the colors of the Indian flag
● ‘I Love India’ lens inspired by the popular Bollywood song
● ‘Much Indian’ lens a prediction on ‘How much of an Indian are you?’ - a fun and engaging take on the desi behavior which defines us as Indians
On joining Moj, actress Hina Khan said, “Independence Day is all about celebrating freedom, and we need to be responsible to reciprocate this freedom on the internet. I have always believed in expressing my true self on social media and therefore, I feel a stronger connection with the intent behind #MyFreedomMatters. Moj is addressing a serious issue and I would request everyone to join Moj, connect with me and raise the issue to make the internet safer for the community.”
Speaking on the campaign Shashank Shekhar, Director, Content Strategy and Operations, Moj said, “It is heartening to see Moj creators express their patriotism and celebrate freedom through our platform, with popular star Hina Khan leading this campaign. #MyFreedomMatters is designed for every individual and encourages our community to celebrate each other’s differences and accept each other without judgment. Adding to the patriotic fervor, our new Moj lenses have received an overwhelming response so far and we are sure this campaign is going to set some defined behavior to ensure freedom for the internet community.”
Aiming to create a bigger and more powerful impact, Moj has also announced a seven-day challenge for its creator community. The Moj community will be seen creating content with #MyFreedomMatters and #IndependencewithMojLenses while participating in the challenge. The top four winners of the challenge, judged on the engagement and viewership of their content, will get an opportunity to witness the Premier League in Dubai, offering a fantastic experience for creators to cheer for their favorite cricket teams.
Uber Launches Music Video As An Ode To India’s 75th Independence Day
Uber has launched a music video to celebrate India’s 75th Independence Day starring Esther Hnamte, a five-year-old singer from Mizoram performing a rendition of “Maa Tujhe Salaam.”
The video also highlights Uber’s efforts to support communities around the country during COVID-19. The three-minute video is a tribute to India’s fighting spirit throughout the pandemic. It reinforces Uber’s commitment to help the country build back better.
Prabhjeet Singh, President, Uber India, and South Asia, said, “We are delighted to partner with Esther on her famous rendition of Maa Tujhe Salaam and reinforce our commitment to India and its people. Uber has had a single goal during the pandemic and that was supporting our communities. Whether it is helping drivers to get vaccinated, offering free rides to frontline health workers, helping the elderly and vulnerable travel to vaccination centres, Uber is determined to do its part to help India build back better. We believe Together, We Can All Move Forward!”
Since the beginning of the pandemic, Uber has found meaningful ways to cater to the evolving needs of its communities, while creating livelihood opportunities for drivers on the platform. The company shifted focus to move what mattered most: serving frontline healthcare workers, facilitating essential trips for citizens, supporting vulnerable communities, and keeping vital supply chains moving.
In 2021, the company remained focused on its social impact initiatives by pledging free rides worth INR 10 crores to help citizens travelling to vaccination centers, including partnering with social institutions like HelpAge India and Robin Hood Army to support vaccinations for vulnerable and senior citizens. Uber also allocated INR 18.5 crores to help get 150,000 driver partners on the platform vaccinated.
During the second wave of the pandemic, Uber pledged an INR 3.65 crores free rides package for supporting emergency COVID relief efforts such as facilitating transportation of life-saving oxygen cylinders, concentrators, ventilators and other critical medical equipment to strengthen India’s healthcare system. The company also made a donation of INR 86 lacs to GiveIndia for supporting families who’ve lost sole income earners to COVID-19 to help overcome financial distress.
BIC Cello Celebrates #AzaadiJoKalamUthaKaiMile On Independence Day
BIC Cello has launched a video campaign titled #AzaadiJoKalamUthaKaiMile to celebrate Independence Day. The campaign was launched in partnership with The Better India (a digital media platform) and aims to stress the importance of education – a key enabler of change and freedom.
Film synopsis:
#AzaadiJoKalamUthaKaiMile is a digital film that showcases powerful stories of three real-life personalities who have leveraged education to overcome challenges and predestined conditions, to lead successful lifestyles. #AzaadiJoKalamUthaKaiMile aims to inspire children and youth to pick up a pen and work towards advancing their lives.
Film heroes:
· Vishnu: Born to physically impaired parents who had to work double shifts as wage labourers to put food on the table, Vishnu managed to go against his fate, despite the challenges he faced, and shine as a student. With perseverance and determination, Vishnu impressively passed state exams and landed a prestigious job significantly changing his and his family’s lives.
· Wasima: A girl who grew up in an environment where poverty, alcohol addiction, child marriage, illiteracy, and domestic violence were prevalent. Despite the environment she was born into, Wasima had a dream of joining the Civil Service. After failing numerous times, Wasima finally passed the required tests and landed a position as Deputy Collector.
· Jayakumar: Coming from a broken family where his parents were divorced and his mother disowned by her in-laws, Jayakumar lived very hard days where him and his mother couldn’t even afford food. With a commitment to leave the Kurla Slums behind, Jayakumar relentlessly worked to enrol in university and managed to win three national and four state-level awards in engineering, as a student. His achievements helped him secure a job at the prestigious Tata Institute of Fundamental Research (TIFR). Jayakumar is now pursuing his PhD in the USA.
Commenting on the initiative, Tanveer Khan, Director of Marketing, BIC Cello India, said: “BIC Cello believes education plays an integral role in positively transforming the community. On this Independence Day, we wanted to celebrate the people who have fulfilled their dreams by using education as a key tool in gaining independence from poverty and despair. Through these inspiring stories, we urge all young individuals to believe in the infinite power of education and the role it plays in making dreams come true."
#AzaadiJoKalamUthaKaiMile is an initiative powered by BIC Cello's Butterflow pen range and stems from BIC’s commitment to improve lives through education. The future of India is shaped in the classroom, and education is the vehicle that will determine the level of prosperity, welfare, and security of people’s lives.
White Light Food Collaborates With Helping Hands Foundation To Make A Difference
While there are more than 75 different ways out there to celebrate India’s 75th Independence Day, what better way to celebrate freedom than by choosing to make a difference! This Independence Day, White Light Food (WLF) is lending a helping hand by collaborating with non-profit organization The Helping Hands Foundation. All sale proceeds from the Independence Day special menu will be donated to the foundation, to provide prosthetic limbs for cancer patients in need.
As part of the Independence Day exclusive menu, WLF is offering Tricolour Sushi and Tricolour Dimsum Boxes. The Sushi Box consists of flavourful, vegetarian California Maki Rolls that include condiments like wasabi, ginger, soy, spicy mayo and tempura crumbs, that make for a crunchy and delightful treat.
“The pandemic has taught all of us what unity can achieve. Every small gesture counts. If not eradicating suffering, we can at least reduce its intensity. And in an attempt to provide some assistance to make the lives of cancer patients a little easier, we are joining hands with Helping Hands for the noble work they are into.” says Megha Poddar, CEO and founder of White Light Food.
Madhavi Goenka - Founding trustee of Helping Hands shares, “This Independence Day, we are excited to be partnering with White Light Food. Food not only brings joy to the ones consuming it, but initiatives like this by brands like WLF, extend the joy to brighten the days of people suffering from illnesses. We take the concept of freedom a notch higher through such collaborations.”
Anup Gupta, President at Rotary Club of Bombay Queen City says Rotary Club of Bombay Queen City is happy to associate with White Light food. For once your eating will be helpful in providing prosthetic limb surgeries for cancer patients. Be a part of a noble cause. Enjoy the nobility of giving by eating.
