Bombay Hemp Company Unveils New Brand Identity

Indian vertically integrated industrial hemp and medical cannabis company, Bombay Hemp Company, has unveiled its new brand identity, reflecting the company’s transition and streamlined strategy focused on the future of hemp and medicinal cannabis in the Indian healthcare and agriculture ecosystem.  

The renewed identity witnesses the integration of BOHECO Life into BOHECO, with all the products undergoing a significant visual transition. 

Chirag Tekchandaney, Co-Founder and CEO, BOHECO said, “For better part of the past decade, we relentlessly strove towards addressing misconceptions pertaining to industrial hemp and medical cannabis, thus driving acceptance towards cannabis-based health and wellness solutions targeting improved Quality of Life for all. The recent notification by the Food Safety and Standards Authority of India (FSSAI) stating that the hemp seed and its derivatives can be sold as food or used as ingredients in food was a major win for the industry which was practically non-existent. At the cusp of our 10th/tenth year, we believe the time is ripe/right to accelerate momentum towards harnessing the wondrous benefits of this crop in health and wellness.”

The brand relaunch also marks the introduction of three new products – PRISTINE, for skin healing; BLOOM, for relief from menstrual pain and cramps; and FOREVER, a restorative face serum powered by cannabis stem cell technology. 

“The more we probe into the properties of Vijaya, the more we discover what this super crop can help us achieve. Our research, in pursuit of such innovations, has broadened the health and pharmaceutical applications of various parts of the cannabis plant, which has driven three new product innovations, with more in the pipeline for 2022 and 2023”, said Yash Kotak, Co-Founder and Chief Marketing Officer, BOHECO. “The past decade has not only seen the institution of a self-reliant industrial hemp and medical cannabis ecosystem but also growing acceptance towards Vijaya-based therapies. We now look forward to working closely with our stakeholders to make natural healing more mainstream through our mission of Educate. Cultivate. Elevate. and the new products are a step in this direction.”, he added.

Targeted for topical use, PRISTINE and BLOOM comprise Cannabis leaf extract and a proprietary blend of ayurvedic herbs is aimed at providing relief from dermatological issues such as eczema, psoriasis, inflammation, itching, rashes etc and menstrual pain and cramps, respectively. 

FOREVER, a water-based face serum with Cannabis Sativa and Centella Asiatica (Gotu Kola) stem cells along with hyaluronic acid is designed to boost hydration, skin elasticity, and texture and reduce wrinkles.

The integration of BOHECO brands also includes the launch of the new website www.boheco.com, an amalgamation of www.bohecolife.com and www.boheco.org, along with free consultations,virtual clinic, customised loyalty program, knowledge centre, and roll out of hyperlocal delivery in select cities.