boAt Partners With IPL Teams RCB and GT
boAt partners with IPL teams, the Royal Challengers Bangalore (RCB) and the Gujarat Titans (GT), becoming their official Audio & Wearable Partner.
The collaboration between boAt, RCB and GT reflects the brand's commitment to innovation, passion, and excellence. Offering a range of top-notch audio products and smart wearables, boAt enables fans to stay engaged, enjoy immersive sound, and showcase team loyalty with flair.
Commenting on the partnership, Aman Gupta, Co-founder & CMO, boAt, said, "We are incredibly excited to partner with the Royal Challengers Bangalore and the Gujarat Titans as their official Audio & Wearables Partner. Both teams are known for their aggressive gameplay and passionate fan base, which perfectly aligns with boAt's energetic and youth-centric brand identity. Through this collaboration, we aim to elevate the fan experience, celebrate the spirit of cricket, and inspire fans to #BeAboAthead."
The 'Be a boAthead' campaign encourages participation in its community, offering exclusive games and activations linked to IPL teams GT and RCB. Through this initiative, boAt aims to broaden its audience and strengthen connections with its community of 'boAtheads', curating memorable experiences that extend beyond the IPL season. Additionally, boAt will unveil a comprehensive marketing campaign during the season for the IPL.
