Big Moves: Bajaj Auto, Kulfi Collective
Quick look at the big movements in the advertising and marketing fraternity
Bajaj Auto Strengthens Its Leadership Team With Abraham Joseph, Ramtilak Ananthan At The Helm
Abraham Joseph has been named the managing director of Bajaj Auto’s fully-owned subsidiary, Chetak Technologies. Additionally, Bajaj Auto will welcome Ramtilak Ananthan to the role of chief technology officer.
A media report said that under Joseph's 35 years of experience, the auto brand will change its direction and become a high-tech organisation that is concentrated on building core competencies throughout the spectrum of cutting-edge automotive technologies.
Ananthan has worked for Bajaj Auto for more than 30 years. He was promoted to vice president, research and development, in 2013. He then took on the position of head of test and validation in 2019, supervising the entire test and validation function and adding the report.
Kulfi Collective expands board With Divya Karani As chairperson
Kulfi Collective has named Divya Karani as the chairperson and executive director of its Board. Her three-decade journey has shaped her into a pivotal figure in steering some of the largest advertising and media groups across India, South Asia, the UK and Asia Pacific. Most recently, Karani was the CEO of Dentsu Media, South Asia, where she led the agency for over 12 years to become one of the dominant media agency networks in the region.
Kulfi Collective, through its three divisions, Supari Studios, Post Office & Keeda Media, has partnered with brands and platforms such as Spotify, Red Bull, Netflix, Lego, Flipkart and Zomato to deliver content, experiences and IPs that shape culture. The addition of Karani to the board brings strategic insights into the fusion of creativity, technology and data that is at the core of Kulfi’s unique approach of bringing brands closer to consumers and culture through content, community and commerce.
On the new role, Karani expresses, "I am honoured to join Kulfi Collective at such a transformative time. Together, we aim to redefine the creative network model, with an emphasis on agility, authenticity and purpose that resonates with a connected generation."
"Divya joining the board will help us build the right governance frameworks as we scale globally. Further, her deep expertise will help us build upstream capabilities to bring brands closer to communities and subcultures in music, sports, gaming, entertainment and lifestyle,” says Advait Gupt, co-founder & CEO of Kulfi Collective.
