Beardo Launches Ad Film Rated NFB With Actor Vicky Kaushal
Beardo has launched their new digital film for their flagship fragrance- Whisky Smoke EDP, featuring Vicky Kaushal.
The ad film which is rated NFB (Not for Boys) is set in a high-stakes poker game that pits a group of boys against the actor. Kaushal's character in the ad represents the musky and attractive scent of Beardo's Whiskey Smoke perfectly.
The film highlights the stark difference between grown men and boys by showcasing that they have different priorities and the former focuses on things that are more important than impressing their peers.
Talking about the film, Vicky Kaushal shares, “When the concept was shared with me by Team Beardo, I was excited to be a part of the same as it perfectly blends the essence of the fragrance Whiskey Smoke which is masculine and bold. We have tried to incorporate this very thought in a fun yet thought-provoking manner which goes with the very ideology and success that Beardo is known for.”
Sharing his thoughts on the ad, Sujot Malhotra, CEO at Beardo says, “When we started conceptualising this film, we were absolutely clear about the message it was going to portray. The gap between boys and men is not just about age, but rather it's about mindset and attitude. Whiskey Smoke is specifically designed for men who know what they want and are not afraid to go after it. We're thrilled to have Vicky Kaushal as the face of our fragrance line and especially of this campaign, as he perfectly embodies the spirit of a true Whiskey Smoke BEARDO.”
