Ashok Leyland Launches Campaign, Encourages Women To Pursue Theirs Dreams
On International Women’s Day, Ashok Leyland has launched a new campaign in line with this year's theme embrace equity.
The campaign is an attempt to provide women with equal opportunities and bring alive their dreams. The company has invited 100 women in Delhi to be trained in driving commercial vehicles at their driver training institute.
Through this campaign, Ashok Leyland is encouraging women to pursue their dreams. The campaign aims to bring about a change in perception towards women in the commercial vehicle industry.
Recently, Ashok Leyland partnered with the Delhi Government’s initiative – Mission Parivartan to train 180 women and many of them have now been employed as bus drivers with the Delhi Transport Corporation (DTC).
Taking this partnership ahead and working towards embrace equity this International Women’s Day, Ashok Leyland will be providing training to 100 women at their state-of-art facility where they will be engaged in a specially designed training module to equip them for driving on various terrains and conditions. They will also be provided with self-defense training which will help them tackle any wary situation at work.
Shenu Agarwal, MD & CEO, Ashok Leyland says, “We at Ashok Leyland pride ourselves in providing opportunities regardless of race, gender, ability and background. We strongly believe that today no job is defined by gender. Today on International Women’s Day, we take pride in launching this unique initiative to invite 100 women to be trained on driving Heavy Commercial Vehicles and Buses at our Driver Training Center in Delhi. In line with our brand philosophy of “Koi Manzil Door Nahin” we aim to bring alive the dreams of these women.”
