Art Meets Tech At Media.Monks India Open House
Media.Monks India has hosted a Virtual Production Open House in collaboration with Unreal Engine and ARK Solutions NCAM on 16th March.
The full-day event was held in their Noida studio, bringing together filmmakers to explore virtual production and its potential to change the landscape of Indian cinema. With multiple virtual production films under their belt, Media.Monks India took the audience through their approaches and their learnings from these experiences – breaking down each scene from virtual assets to physical sets and premiering a live demo of multiple scenes from a recently shot film, highlighting their impressive capabilities.
Virtual production merges live-action footage with computer-generated imagery (CGI) in real-time, offering filmmakers unprecedented creative control over their films. As it reduces post-production time and costs, it's a popular choice worldwide.
Over 100 filmmakers from major production houses and independent filmmakers from Mumbai, Bangalore, Delhi, Chennai and Hyderabad attended the hands-on event, which showcased the latest virtual production innovations.
Adding to this, Media.Monks India’s Chief Creative Officer – Art and Tech, John Paite, says, “We’re very excited by the overwhelming support and interest shown by some of the most celebrated and established filmmakers in the country. The film industry is highly competitive, so it was an extremely refreshing and unique experience to be able to interact and work together on something that has the potential to change our industry for the better.”
Robert Godinho, Managing Director, Media.Monks, adds, “The event was well accepted, and we saw a lot of potential collaborations and learning emerge from it. In line with the Media.Monks vision, we intend to do more such open houses across the country, sharing our learnings on art-tech developments and, of course, learning a lot on the way from industry specialists. The goal would be to have a platform for artists to collaborate and further build our vision of an artist-first community.”
The event had Chaitanya Chinchlikar, the CTO of Whistling Woods International as the guest speaker. He spoke about the virtual production industry globally and how virtual production is the need of the hour.
The Virtual Production Open House was evidence that collaboration between different skill sets is not only possible but preferable for creating groundbreaking work.
Gayatri Sethi, Senior Vice President – Growth, Media.Monks India, the curator of this event, mentions, “Great work is inevitable when great minds come together. With Media.Monks India's passion for creative collaboration, India's most creative minds now have access to the latest filmmaking innovations and experts to take their vision to the next level. The only limitation now is their imagination.”
