An Era Of Test Drives Comes To An End With Droom

Droom India has launched its all-new 360-degree ad campaign that is bold and ready to disrupt the way used vehicles are bought in India. With this campaign, Droom is encouraging consumers to buy a used vehicle online with “Droom Trust” which does away with the need for the antiquated and subjective process of taking a ‘Test Drive’.

Speaking on the launch of their new ad campaign, Mohit Ahuja, Chief Marketing Officer, Droom, said, “Through this campaign, we aim to spread awareness about how our customers are assured of an unparalleled buying experience when they buy a used vehicle online with Droom.”

Sagar Mahabaleshwarkar, Chief Creative Officer, Contract India, adds, “Buying a car without a test drive is unheard of. But when Droom goes to great lengths to take care of every detail associated with buying a used vehicle, then it’s right to question – why test drive? The thought has been brought alive by showcasing the banter between a new-age couple where the wife has relied on Droom to surprise her husband.”

The 360-degree campaign #RIPTestDrive will be live across channels on TV, besides digital, outdoor, radio, and social media.