Account Wins: Wowtickets-Orion Digital, Liqvd Asia-Peerless Hospitals

Wowtickets.com appoints Orion Digital to drive performance marketing

Wowtickets.com, a UK-based airline ticketing platform has entered India and teamed up with Orion Digital to drive its performance marketing. As part of the mandate, Orion Digital will strive to enhance its online presence and market penetration and drive customer engagement for wowtickets.com.

The mandate will focus on performance marketing across search engines and social media platforms to increase website visits, enhance online visibility and drive customer engagement and action. In addition to this, Orion Digital will enable actionable insights for localized targeting through simplified digital analytics.

“India’s GDP growth has helped the travel and tourism sector thrive due to advancements in infrastructure and transportation, catering to the evolving preferences of travellers across age-groups who seek memorable and unique experiences. Our priority is to grow in India and ensure exceptional customer experience, reach and accessibility. To reach these milestones, we are looking forward to our partnership with Orion Digital and working collaboratively to engage our audiences through creative and strategic digital communication,” says Dmitrijus Konovalovas, director & CEO, wowtickets.com.

“The travel and tourism sector in India is projected to experience a massive growth. For a startup brand to capitalize on this opportunity whilst operating in a highly competitive flight ticketing market in India, it is important to create a very focused differentiation amongst the target audience through creative and highly optimized targeting. Orion Digital will be enabling precisely this through strong and uniform presence across platforms for wowtickets.com,” adds Arshad Jamal, group head, Orion Digital.

Liqvd Asia wins marketing mandate for Peerless Hospitals in Kolkata

Peerless Hospital has collaborated with Liqvd Asia to spearhead its marketing campaign aimed at promoting its emergency ward services. With a focus on establishing top-of-mind recall (TOMR) among patients, Liqvd Asia will leverage its expertise to enhance awareness about Peerless Hospital's emergency ward expertise by spotlighting its cutting-edge facilities and expert medical staff.

Commenting on the partnership, Ravindra Pai, deputy managing director at Peerless Hospitals says, "Liqvd Asia’s impeccable reputation and capabilities made them the automatic choice for crafting & promoting the campaign. It allows us to amplify our message and reach more individuals in need of emergency services. We are confident that this collaboration will not only increase awareness about our 24x7 exceptional emergency ward but also reinforce our dedication to providing compassionate healthcare."

Monish Sanghavi, business head of Liqvd Asia shares, "At Liqvd Asia, we believe that health is paramount and it is our core belief to prioritise the well-being of individuals. Joining forces with Peerless Hospital for this campaign is a testament to our shared commitment to excellence in healthcare. This campaign is particularly close to our hearts as it aligns with our mission to educate and disseminate the right information so that no one is deprived of expert care in case of a medical emergency. We chose the path of honesty by sharing real-world numbers to elevate awareness about Peerless Hospital's world-class emergency services and empower individuals to make informed decisions about their healthcare needs, when it really matters."