Account Wins: Verve Media-Laadlee, Orchid Pharma-Cumulus, 2020 MSL-Sennheiser India

Verve Media secures digital mandate for Dubai marketplace Laadlee

Mumbai-based integrated digital marketing agency, Verve Media, has secured the digital mandate for Laadlee, a destination for mother and baby care essentials in the UAE. 

In this partnership, Verve Media will integrate a suite of services, including social media marketing (SMM), search engine optimisation (SEO), and Google Ads, to enhance Laadlee's digital footprint. By leveraging these services, the partnership aims to boost visibility, and engagement and expand Laadlee's audience reach, fostering greater resonance and connectivity with its target audience.

Vinay Singh Sangwan, co-founder of Verve Media expresses, “We are thrilled to partner with Laadlee in their digital journey. With our team's experience and expertise, we aim to elevate the brand's online presence and spotlight its comprehensive offerings catering to mothers and children. Together, we're eager to craft a compelling narrative that elevates Laadlee's presence and resonates deeply with its audience.”

"We are thrilled to partner with Verve Media in Mumbai for our SEO, SMM, and Google Ads needs," adds Falguni Gandhi, founder and CEO of Laadlee. "Verve Media's proven expertise and strong track record in these areas make them the perfect partner to help us achieve our ambitious growth goals in the region. We're confident that this collaboration will allow us to further strengthen our brand presence, reach new customers, and provide an even better shopping experience for mothers across the UAE."

Orchid Pharma assigns PR duties to Cumulus

Orchid Pharma (NSE/BSE), a Chennai-based pharmaceutical company has appointed Gurgaon-based Cumulus Public Relations as its official communications partner. 

After almost 2 decades of a strong, multi-therapeutic presence in the domestic market, across segments, primarily famous for its Cephalosporins, Orchid pivoted to focus on bulk Active Pharmaceutical Ingredients (API) business in recent years.  

Orchid’s global reach extends beyond the 50 pharmaceutical companies in India, through alliances and partnerships with globally reputed majors.

Speaking on the appointment of Cumulus as its communication partner, Manish Dhanuka, MD, Orchid Pharma, shares, “Orchid Pharma is on a determined, future-forward path with several significant innovations at play. One of our most strategic, critical priorities is to be a catalyst in bringing multiple industry and community stakeholders together to address the problem of Antimicrobial-Resistance. With the support of a strategic communication specialist like Cumulus, we hope to reshape the narrative within the healthcare ecosystem.”

Rajnish Rohatgi, CEO of the newly formed Orchid AMS division will focus on the domestic formulations market. He comments, “We hope to change the way antibiotics have been sold in India and focus on promoting rational use, that is aimed at preserving and prolonging the life of the limited numbers of antibiotics that the pathogens have not yet become resistant to. A leading infection control doctor had told me 10 years ago that soon the day will come when a patient going into a hospital would be like a soldier walking into a minefield. He recently told me “That day has come”.

Expressing enthusiasm at the new mandate, Reena Sharma, CEO, Cumulus mentions, “For storytellers today, there is nothing more fulfilling than crafting a narrative that blends business goals with a powerful purpose – the Orchid Pharma mandate perfectly embodies this idea. As communications partner to a reputable healthcare company driven by a passionate team, we are eager to create a positive impact that resonates through the healthcare ecosystem.”

2020 MSL entrusted with the PR mandate for Sennheiser India

2020 MSL has been entrusted with the PR mandate for Sennheiser India.

Sennheiser is an audio products brand that has been in the market for over 75 years. With a diverse portfolio that includes professional audio solutions such as microphones, meeting solutions, streaming technologies and monitoring systems, Sennheiser continues to build the future of audio. 

The business with consumer devices such as headphones, soundbars, and speech-enhanced hearables is operated by Sonova Holding AG under the license of Sennheiser.