Account Wins: Start Design Group-The PR Stop, FCB/SIX India-Plum

Start Design Group signs on The PR Stop.

London-based branding and design consultancy, Start Design Group, has appointed The PR Stop. as its PR agency in India. The PR Stop. will build upon and create recognition for Start Design Group’s brand purpose and identity in India. With innovative thinking and insight-led engagement, The PR Stop. will enhance Start Design Group’s market presence in India through strategic media relations, focused messaging, and thought leadership.

Speaking on the appointment, Rohini Saldanha, Founder, The PR Stop., says, “I am happy to be partnering with a global agency like Start Design Group and appreciate the trust they have reposed in me to help drive growth. My focus will be to build on Start Design Group’s globally strong and differentiated positioning and create brand salience and affinity for it in India and South Asia. I will leverage my expertise to formulate and execute communication strategies that perfectly align with Start Design Group’s vision of driving innovation at the intersection of design and brand solutions.”

FCB/SIX India bags the digital media mandate for Plum

FCB/SIX India has been awarded the digital media mandate for Plum, a 100 per cent vegan beauty brand. The agency is tasked with the responsibility of creating and implementing strategies to fast-track the brand’s growth. 

With a strategic focus on Plum's branding, FCB/SIX India is set to propel the brand's growth and solidify its position in the cosmetics industry. The agency’s data-driven expertise fueled by its creative media prowess is what propelled Plum to collaborate with FCB/SIX India. 

FCB/SIX India is affiliated with FCB Kinnect and leverages the latter’s digital-first creative expertise to seamlessly integrate creativity into its media solutions using ‘creativity as an economic multiplier’. The account will be handled by FCB/SIX India’s Delhi office.

Shankar Prasad, Founder and CEO, Plum says, "It's still Day One at Plum, and it's still Day One for the digital ecosystem in this country. We're seeing waves of changes that put choice in consumers' hands, as well as the ability for brands to connect with consumers in a million different ways. In this context, we hope that Plum's partnership with FCB/SIX India will help us tell the brand story and connect with Plumsters more effectively, efficiently and distinctively."

Ankit Banga, Chief Business Officer, FCB/SIX India adds, ‘’The team at FCB/SIX India is excited to join forces with Plum on its incredible growth journey. The brand has cultivated a deeply loyal and cherished customer base, and we are committed to enhancing this relationship by leveraging our core strengths of data, creativity, and media to tell Plum's unique brand story and add new customers.” 

On bagging the account, Rohan Mehta, CEO, FCB Kinnect and FCB/SIX India shares, “We are excited to partner with Plum in their growth journey. The brand is ripe for growth and the team internally is committed to expanding on the base that has been created."