Account Wins: NIC Ice Creams-Madison Media Ultra, BigBrandTheory-Prime Group

NIC Ice Creams appoints Madison Media Ultra as media AOR

Pune-based NIC Ice Cream has named Madison Media Ultra, a unit of Madison World, as its official media agency on record.

The agency’s Mumbai office will handle the account and will manage all aspects of the brand, which includes traditional, digital and outdoor.

Jeetendra Bhandari, founder, NIC Ice Creams says, “Our partnership with Madison Media Ultra will help us to further grow our media and business footprint as we embark on our growth journey. This is extremely exciting news and we are looking forward to a collaborative process with the Madison team to create cool and impactful pieces of work”.

“As proud partners, we are pleased to be able to participate in the exciting growth journey of NIC Ice Creams. Together with them, I and my team are eagerly looking forward to creating ‘honestly crafted’ work”, adds Jolene Fernandes Solanki, chief operating officer, Madison Media Ultra.

BigBrandTheory bags Prime Group, Sri Lanka account

BigBrandTheory (BBT) has won the integrated creative mandate for Prime Group, a real estate brand in Sri Lanka. The account will be serviced from the agency’s Mumbai office. As per the mandate, the agency will be responsible for brand strategy, positioning, project naming and identity, and creative campaigns for omnichannel mediums. 

Sri Lankan real estate company Prime Group has been on a relentless pursuit of excellence to enhance customer convenience, address customers evolving needs and set industry standards. Having begun operations in 1995, the company has scaled to now become Sri Lanka's largest and most reputable real estate company. With a clear market focus and dedication to customer experience enhancement, the brand has revolutionised the real estate sector by harnessing technology and innovation to create unmatched convenience, modernity and trust. 

Speaking about the agency’s appointment, Sandamini Perera, co-founder and co-chair, Prime Group shares, “As Sri Lanka's real estate market continues to expand, Prime Group recognises the need to differentiate itself and establish a strong brand that resonates with both local and international audiences. BBT was the clear choice for us owing to their unparalleled expertise in consumer understanding, strategic approach, and creative thinking coupled with unmatched tenacity. We are committed to enhancing our brand presence and driving growth in the competitive real estate sector. With BBT on board, we are confident in crafting impactful brand strategies and identities that will not only attract potential investors and buyers but also contribute to the growth of the overall real estate industry in Sri Lanka.”

Pravin Shah, Founder, BigBrandTheory comments, “We are honoured to have been chosen as Prime Group’s creative branding partner.  This win is significant for us as it marks our foray into the Sri Lankan market and is a testament to our commitment to delivering exceptional branding solutions to clients globally. Sri Lanka's real estate market presents a unique set of opportunities and challenges. Through our collaboration, we aim to create a compelling brand narrative that effectively communicates Prime Group’s value proposition that resonates with its target audience and elevates its market positioning.”