Account Wins: Grapes-Zoff Foods, Vigor Media-Easy Solar Solutions

Grapes bags the PR and communication mandate for Zoff Foods

Zoff Foods has assigned Grapes as their PR and communication agency.

The agency will be responsible for the brand’s overall media presence. As per the mandate, Grapes will take charge of the brand’s PR strategy, influencer marketing, advocacy and strategic brand positioning, and reputation management in India. The account will be served from its New Delhi office.

Commenting on the partnership, Akash Agrawal, co-founder, Zoff Foods says, “We believe that this is the perfect and crucial time for our brand to align our communications strategy and we are thrilled to associate with Grapes that understand our brand’s ethos and growth prospects. The Spice market is growing at a CAGR rate of 13 per cent and the market plays a crucial role in the country’s exports. At Zoff Foods, we are committed to expanding our business horizons and contributing effectively to the Indian economy. I am optimistic that the agency will build a strong media presence for us.

Ashish Agrawal, managing director, Zoff Foods comments, “Our goal is to become a go-to brand in every household, from urban to rural areas. Thus, we believe that to achieve this objective public relations plays an imperative role in driving awareness. I am quite enthusiastic about this partnership with Grapes and look forward to driving meaningful conversations in the media landscape.

Shradha Agarwal, founder and CEO, Grapes asserts, “We are thrilled to associate with Zoff Foods, and fully resonate with the brand’s vision. The partnership with Zoff Foods marks a pivotal moment for Grapes, symbolising our commitment to driving impactful conversation coupled with digital innovation. We aim to achieve our objectives and drive impactful market presence through effective communication strategies.

Vigor Media Worldwide bags PR mandate for Easy Solar Solutions

Vigor Media Worldwide has won the Public Relations (PR) mandate for Easy Solar Solutions. The agency will leverage its experience and industry knowledge to position Easy Solar as a key player in the renewable energy sector

The agency will work closely with Easy Solar to develop and implement strategic communication frameworks aimed at enhancing the company's brand visibility and reputation.

The mandate for Easy Solar will be handled by the Delhi head office of Vigor Media Worldwide with the support of its proficient and dedicated team along with its dynamic national and global associates for greater visibility and strong positioning of the brand among targeted segments.

Commenting on the partnership, Lokesh Vats, director, Easy Solar Solutionsshares, "We are delighted to collaborate with Vigor Media Worldwide. With their extensive experience in media and communication, we are confident they will significantly enhance our stakeholder engagement. Easy Solar is dedicated to delivering innovative solar solutions that adhere to the highest standards of excellence."

Expressing enthusiasm about the collaboration, Nikhil Singhal, founder, Vigor Media Worldwide mentions, “We are excited and proud to be associated with Easy Solar. We look forward to implementing strategic initiatives for Brand Endorsement and Image Enhancement that will further strengthen Easy Solar's position in the market."