Account Wins: Dentsu X India, Efficacy Worldwide, Concept PR, Alpha Beta Marketing

Dentsu X India secures digital media mandate for LG Electronics

Dentsu X India has clinched the digital media mandate for LG Electronics. This account will be managed from the agency's New Delhi office.

Under the terms of the mandate, dentsu X will provide a comprehensive range of digital media solutions tailored for LG Electronics. The agency's offering will include online marketing plans across various social media platforms, content creation, influencer marketing, media planning and buying, analytics, and full-funnel management for both the B2B segment and the B2C website of LG Electronics.

This collaboration emphasises dentsu X's dedication to promoting transparency and integrity in its partnerships. The agency will be crucial in expanding LG's digital footprint through innovative and engaging strategies. With expertise spanning Media, Tech, Data, and Content, dentsu X aims to deliver transformative digital experiences that drive business growth and reinforce LG Electronics' leadership position within the consumer electronics industry.

Jose Leon, CEO of dentsu X India, expresses, "We are thrilled to welcome LG Electronics onboard. The strategic win aligns perfectly with dentsu X's digital-first and data-driven approach. Our objective is to enhance LG's digital presence through cutting-edge strategies, driving growth and reinforcing its leadership in the consumer electronics industry."

Anita Kotwani, CEO of Media South Asia at dentsu shares, "We are excited to join forces with LG Electronics, a leader in the Consumer Electronics industry. LG's blend of contemporary innovation and authentic approach, along with its evolving core philosophies, aligns seamlessly with dentsu X's goal of creating transformative brand experiences. Our commitment to driving revenue growth through distinctive data-driven and consumer-centric strategies will add significant value to LG Electronics. We are confident that our digital solutions will support them in achieving their business objectives and further strengthen their industry leadership."

Jae Hyung Jun, head of corporate marketing at LG Electronics India adds, “We are thrilled to partner with dentsu X as we elevate our digital presence. With dentsu X's innovative approach and deep understanding of the digital landscape, we are confident this collaboration will further strengthen LG's connect with our customers across digital platforms. We look forward to leveraging their expertise to enhance brand engagement and drive impactful results for LG India.”

Efficacy Worldwide bags media AOR mandate for Hero Cycles

Efficacy Worldwide has become Hero Cycles's agency of record (AOR). Under this association, the agency will take the brand’s presence and marketing initiatives to new heights with a fresh approach.

“With this partnership, we aim to captivate our target audience with compelling marketing campaigns that highlight the brand's unique value proposition. Efficacy and its expert team are aligned with our objective to take Hero Cycles to a different level. We’re hopeful to leverage their expertise to build a fresh brand identity” says, Rohit Sharma, chief marketing officer, Hero Cycles.

"Partnering with Hero Cycles, a name synonymous with quality and innovation, is a great opportunity for us. As they continue to lead the market, our focus will be on driving impactful, multi-channel campaigns to amplify the brand reach. We will optimise the brand's presence across all media platforms through targeted and impactful campaigns", says Vishnu Sharma, founder & CEO, Efficacy Worldwide.

One Health Assist appoints Concept PR and Alpha Beta Marketing to strengthen its public relations and digital footprints

One Health Assist has appointed Concept PR as its public relations partner and Alpha Beta Marketing Solutions LLP as its digital partner for social media strategy and performance marketing. These strategic alliances are pivotal to enhancing One Health Assist’s brand visibility and reinforcing its innovative healthcare offerings across India.

Concept PR will spearhead all communication efforts for One Health Assist, leveraging its industry expertise and extensive network to amplify the brand’s voice. The partnership aims to help the brand foster key stakeholder relationships, driving impactful media outreach, and showcasing the groundbreaking healthcare solutions that the brand delivers to the Indian market along with conveying the brand philosophy to the consumers.

Alpha Beta Marketing Solutions will drive One Health Assist's digital footprint, executing engaging social media and digital campaigns to strengthen brand visibility, consumer engagement, consumer acquisition and lifetime value. Their strategic expertise will help the company connect with a broader audience, healthcare professionals, corporates and various other stakeholders while leveraging cutting-edge digital tools to communicate key health offerings through targeted digital campaigns.

Davinder Bhasin, founder of One Health Assist comments, “We are excited to collaborate with Concept PR and Alpha Beta Marketing Solutions. In today’s fast-evolving healthcare landscape, having strong digital and media partners is pivotal. Therefore, with these two firms onboard, we’re confident in amplifying our digital footprint and media presence, ultimately enhancing our ability to deliver transformative healthcare solutions and convey our brand philosophy of providing reliable, innovative & accessible healthcare solutions under one roof that leads to our motto - Health Banao Simple.”

Suhas Tadas, senior vice president, Concept PR shares, “At Concept PR we are on the lookout for partnering companies that are seeking to change the rules of the game. One Health Assist, is one such entity that is redefining healthcare accessibility. Their commitment to making quality healthcare available to all inspires us to leverage our public relations expertise to amplify their brand visibility, ensuring their message reaches the right audiences and drives meaningful, lasting impact."

Miller Khandhar & Shikha Doshi, founders at Alpha Beta Marketing Solutions mention, “We are thrilled to harness the power of social media and digital campaigns for One Health Assist in spreading their message in a way that is authentic, impactful, and aligned with their mission of making healthcare accessible to all. Also, this collaboration is an exciting opportunity for us to leverage our expertise in performance marketing. Our goal is to drive measurable results that align with their mission of delivering comprehensive healthcare solutions.”

Through these collaborations, One Health Assist aims to strengthen its position as a market leader in delivering accessible, high-quality healthcare by leveraging innovative, technology-driven solutions. By partnering with key stakeholders, OHA seeks to expand its reach, enhance consumer outcomes and set new benchmarks in healthcare affordability, accessibility and efficiency.