Account Wins: Antara Senior Living-Bang in the Middle, DDB Mudra-Narayana One Health, Cafe Coffee Day-Social Beat

Antara Senior Living appoints Bang in the Middle as its creative agency

Antara Senior Care, a brand known for creating an integrated care ecosystem for seniors with offerings across independent senior residences, assisted care facilities, services and products has appointed Bang in the Middle as its communication agency for its senior residences vertical.

The agency has been mandated to create the launch communication for their upcoming senior living projects across India. Antara Senior Care is in the process of expanding its offering across all verticals and new markets and is looking to strengthen its leadership position. The mandate was awarded to Bang in the Middle after an extensive review of possible agency partners.

Speaking on this, Rohit Khatua, CMO, Antara Senior Care says, “2024 is a critical year for us as we increase our footprint and expand outreach in new geographies. Bang in the Middle has a challenging and exciting opportunity to tap into. They have to create the campaigns that establish Antara’s brand ethos and what makes the ‘Antara Way Of Life’ a much sought-after proposition for seniors.”

Rajive Mathur, COO, Bang in the Middle shares, “We are delighted to have been chosen as the creative partner for communication by Antara. The brief that we have been entrusted with is very exciting and we are working towards creating campaigns as unique as the offering from the brand.”

DDB Mudra wins the creative mandate for Narayana One Health

Narayana One Health, part of the leading Indian healthcare provider Narayana Health Group, has awarded its creative and experiential marketing mandate to DDB Mudra. The mandate focuses on creating a unique brand identity that reflects the consumers' evolving demands from the healthcare industry and making service offerings more accessible and easier to understand.

The account will be handled by the agency’s Bengaluru office.

Ravi Vishwanath, CEO Narayana One Health says, “We are on a mission to make healthcare simple, integrated, personalised and friendly. This strategy is new to India and communicating the benefits of our approach is a critical task. We are delighted to partner with DDB Mudra and look forward to their strategic collaboration on this pathbreaking journey.”

Menaka Menon, President and Managing Partner – Growth and Strategy, DDB Mudra asserts, “With their focus on bringing primary and secondary healthcare closer to the consumer and addressing the many barriers that come in the way of a proactive approach to health, Narayana One Health is here to make a difference to the way healthcare is organized in India. We’re really excited about partnering with the team and bringing about a change in the way Indians interact with healthcare.”

Cafe Coffee Day awards the digital communication mandate to Social Beat

Social Beat has been appointed as the agency-on-record (AOR) for Café Coffee Day’s (CCD) digital communication mandate including digital strategy, planning and creative solutions for CCD’s social media handles. 

The appointment comes as CCD seeks to sustain and grow their leadership position across all digital platforms. The mandate for Café Coffee Day will be led by Social Beat’s Bangalore and Chennai offices. The team will focus on developing new campaign ideas, influencer activations and a brand-new social strategy for brand CCD.

Shabri Prabhakar, President – Marketing, CCD comments, “We are excited to partner with Social Beat for our digital and social marketing mandate. With their proven track record and expertise across brands in the creative, strategy and digital spheres, Social Beat will play a critical role in our brand’s growth in the near future.”

Suneil Chawla, Co-founder, Social Beat mentions, “We are thrilled to be awarded this prestigious mandate. With a specialised team who truly understands the consumer category, we can provide an entire ecosystem of digital services that will expand the brand’s reach and influence. We will focus on creating new experiences for their loyal customers and deliver innovative campaigns throughout the year.”