Dentsu India Boosts Performance Marketing With Leadership Changes

Dentsu India unveiled strategic leadership changes to enhance its performance marketing capabilities. Abhirup Datta has been appointed CEO of Sokrati, in addition to his existing role as CEO, Performance Practice. He will continue to report to Anita Kotwani, CEO – Media, South Asia, dentsu.

With deep expertise in performance marketing and analytics, Datta is set to lead Sokrati into its next growth phase, focusing on innovation, expanding its reach and reinforcing its industry leadership to deliver superior client outcomes.

Prajaktta Gosavi, Head of Performance Delivery Practice at dentsu India, will now lead integrated solution delivery for the Performance Practice across Sokrati, iProspect, Carat and dentsu X. Reporting to Bhasker Jaiswal, COO – Media, dentsu, she will work closely with the leadership to streamline operations, enhance efficiency and ensure seamless client service.

With over six years at dentsu India, Gosavi has been instrumental in delivering integrated client solutions across media and marketing technology. Her leadership in integrating teams and processes for Sokrati, CXM and Media has been central to dentsu’s organisational transformation.

Anita Kotwani, CEO – Media, South Asia, dentsu, said, “Abhirup has consistently demonstrated exceptional leadership and has been instrumental in driving transformative growth in the performance practice in his previous stints. He has already begun creating an impact at Sokrati, driving innovative solutions that elevate our Performance Marketing 2.0 narrative through forward-thinking ideas and pioneering products with a first-mover advantage in the industry. We are equally excited about Prajaktta stepping into her new role. With her proven expertise in integrated client solutions and operational excellence, I am confident she will play a critical role in enhancing delivery and driving seamless collaboration across our performance marketing ecosystem.”

These leadership advancements align with dentsu’s global vision of 'Innovating to Impact', further solidifying its position as a leader in performance marketing.

Abhirup Datta commented, “I’m excited to take on the role of CEO, Sokrati, and grateful to dentsu India for their trust. This is a pivotal time to accelerate the company’s vision by driving innovative Performance 2.0 solutions in digital marketing. Dentsu’s customer-centric approach perfectly aligns with my own, and I look forward to collaborating with industry-leading talent to propel Sokrati’s growth. With the algorithmic era upon us, we’re well-positioned to deliver exceptional client outcomes and build a meaningful, impactful future.”

The changes come in the wake of Nilesh Gohil, former CEO of Sokrati, stepping down from dentsu to explore new opportunities. Gohil played a key role in establishing Sokrati as a leading digital marketing business through his impactful leadership.

Kotwani added, “We sincerely thank Nilesh for his valuable contributions and leadership at Sokrati. We wish him the very best in his future endeavours.”

With this leadership transition, Datta, supported by Gosavi and Jaiswal, will steer Sokrati and the Performance Practice towards sustained success, focusing on impactful growth and delivering exceptional client results.