59% T20 World Cup Fans Notice TV Ads: Report

Advertising during major sporting events like the T20 Cricket World Cup is reshaping the marketing strategies for brands and advertisers.

One of the most notable findings is the influence of T20 World Cup advertisements on consumer behaviour as 85 per cent of respondents are aware of influencers promoting the T20 World Cup. 81 per cent of respondents admitted to being influenced by these advertisements to purchase products or services, according to a survey conducted by iCubesWire. 
"The T20 Cricket World Cup is a marketer's dream, presenting an unparalleled opportunity to reach a highly engaged and passionate fan base. Our survey results clearly demonstrate the effectiveness of strategic advertising during this event, with fans not only noticing but also acting upon the messages they receive," stated Sahil Chopra, CEO and Founder of iCubesWire.

The survey also shed light on the various advertisement formats that resonate with fans. Traditional TV commercials emerged as the most recognised form of advertisement, with 59 per cent of respondents acknowledging their impact. However, the influence of digital platforms cannot be overlooked, with 15 per cent of fans citing social media ads and 9 per cent noticing online banners during the T20 World Cup.
Influencer marketing also played a role in the T20 World Cup's advertising world. 85 per cent of respondents were aware of influencers promoting the event, primarily on platforms like YouTube (47 per cent) and Instagram (32 per cent). This highlights the importance of leveraging influential voices and personalities to amplify a brand's message and connect with fans on a more personal level.
Interestingly, the survey revealed that while television remains the dominant platform for watching T20 matches, with 50 per cent of fans tuning in through traditional TV, streaming services (21 per cent), social media platforms (12 per cent) and the official T20 World Cup website (12 per cent) are gaining traction. The diversification of viewing platforms presents marketers with the challenge and opportunity to craft a cohesive, omnichannel advertising strategy to reach fans across multiple touchpoints.
"The findings reveal the multifaceted ways fans engage with T20 Cricket, from traditional TV viewing to active participation on social media," added Chopra. “Brands looking to connect with this audience must consider these diverse touchpoints and craft a comprehensive marketing strategy that leverages the power of both traditional and digital platforms.”