The Swiggy-Zomato spew generated over 120 million views and counting collectively, with Blinkit and Instamart commanding over 70 per cent of the market share in quick commerce, writes Samyukta Iyer, Brand Consultant & Executive Coach in her special column, from a yoke to a woke marketer
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The Swiggy IPO joins a series of significant offerings on the Indian market, following other major IPOs, including Hyundai’s record-setting Rs 28,000 crore issue
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Food delivery giant Swiggy plans to raise approximately Rs 11300 crore in its initial public offering, aiming for a valuation of USD 11.2 billion amid market adjustments
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Swiggy has proposed to spend up to Rs 1000 crore, over four calendar years on brand marketing services across various channels, including traditional media
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Food-delivery platform Swiggy’s IPO may seek to raise more than USD 1 billion, as per media reports
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Quick look at the new hirings and promotions this week
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Havas Media Network was the official media partner for this campaign
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