Notably, WPP's GroupM lost the U.S. media account to Publicis in 2023
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Entering a new era of consolidation, Omnicom and IPG’s deal shakes the advertising industry, intensifying competition with WPP and Publicis while raising critical questions about the future of marketing, creativity and technology
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Alongside, Omnicom Group is purportedly negotiating to buy out its competitor, Interpublic Group, in an all-stock transaction
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Sources indicate that the bidder could potentially be Dmitry Korobkov, the former head of the Russian agency network ADV
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R/GA has a $300 million valuation
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