Non-metro shoppers drive 85 per cent of festive sales as brands pivot from traditional flash sales to AI-powered personalisation. Premium segment growth and sustainability concerns force brands to rethink traditional festive marketing playbook, reveals industry experts
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Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column, celebrating the power of India’s women, the festive season witnesses a paradigm shift, where tradition meets modernity, rooted in culture and driven by purpose, authenticity and influence
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40 per cent of them are strengthening payment gateway security amid rising festive traffic
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As India sees a 47 per cent spending surge this festive season, driven by millennials, digital-first strategies and gifting trends, brands gear up to capitalise on the surge
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Respecting cultural nuances in content and communication is essential, but it’s equally important to be sensitive to the broader social context and deliver messages that resonate meaningfully, writes Rajat Abbi
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Highlighting digital dominance, 85% Indians turn to mobile shopping this festive season with clothing, beauty and gadgets leading online categories
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With a projected 30-40 per cent increase in smart appliance sales this festive season, shoppers are making the most of special offers and cashback deals, writes HS Bhatia
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Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column, 'Confessions of a CMO' on the festive season being a marketer's dream
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As per the report, Booking.com ranks as the second most popular platform, utilised by 25 per cent for flight bookings and 27 per cent for hotel reservations; Goibibo is particularly preferred for hotel bookings
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Marketers must harness the power of observation to identify emerging trends and create something truly valuable from them. This principle is especially relevant for influencer marketing during the festive season, says Ujjwal
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