_20240919020058_original_image_33.webp)
With a projected 30-40 per cent increase in smart appliance sales this festive season, shoppers are making the most of special offers and cashback deals, writes HS Bhatia
Read More_20240917005357_original_image_41.webp)
Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column, 'Confessions of a CMO' on the festive season being a marketer's dream
Read More_20240827165102_original_image_17.webp)
As per the report, Booking.com ranks as the second most popular platform, utilised by 25 per cent for flight bookings and 27 per cent for hotel reservations; Goibibo is particularly preferred for hotel bookings
Read More
Marketers must harness the power of observation to identify emerging trends and create something truly valuable from them. This principle is especially relevant for influencer marketing during the festive season, says Ujjwal
Read More_20240805035504_original_image_35.webp)
The Sleep Company's CMO, Ripal Chopda speaks to BW marketing World exclusively, sharing insights on their Rs 80-85 crore marketing strategy, digital-first approach an campaigns aimed at enhancing customer engagement and brand value
Read More_20240722042645_original_image_43.webp)
In an exclusive conversation with BW Marketing World, Jayesh Sali, Head of Marketing at Reliance Retail, Fashion & Lifestyle division, offers a masterclass in modern retail marketing, sharing insights on leveraging 'phygital' strategies, embracing technology and more
Read More
