Even according to the 2024 Sustainability Perceptions Index, Tata Group has the highest Sustainability Perceptions Value of USD 4 billion among the Indian brands
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Brands humanise conversations to build an emotional connection and create a sense of relatability and empathy for the character, says Gupta
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Digital media is expected to witness a robust 15.9 per cent growth
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The report showed that 2024 marked the first time that the top 10 is worth as much in brand value as the other 90 top-ranked brands combined
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Interestingly, viewers of mobile displays remember brands better than viewers of larger screens, confirms the report
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Harish Bijoor, business & brand-strategy specialist and Founder, Harish Bijoor Consults Inc talks of how niche brands will be seen challenging big brands this fiscal year
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