More than ever now, brands are increasingly adopting localised marketing strategies, incorporating regional languages and cultural nuances to forge a deeper connection with rural consumers, says Padmanabhan
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The report also guides brands to meet consumer demands for practicality, health and social responsibility
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Welcoming top brands such as Airtel, Bisleri, Samsung, Tata Motors, ITC, Adani Wilmar, Visa, Colgate-Palmolive, Danone, Castrol, Valvoline Cummins, Dabur, Ferrero and their marketing leaders join the second edition where marketers balance trends while staying rooted in brand fundamentals
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Bajaj Foods, KapeeFit, LIC, FIITJEE, BSC Interiors, etc. are some of the brands that latched on to her success through moment marketing tactics, without sponsoring her
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With the rise of moment marketing, extensively seen during the T20 World Cup, the consecration of Ram Mandir, Chandrayaan 3 and more, marketers balance opportunity and risk in this woke generation of digital natives
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Brands humanise conversations to build an emotional connection and create a sense of relatability and empathy for the character, says Gupta
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Harish Bijoor, business & brand-strategy specialist and Founder, Harish Bijoor Consults Inc talks of how niche brands will be seen challenging big brands this fiscal year
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