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Industry leaders reveal how technology is transforming storytelling and audience engagement in modern marketing
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Britannia leverages 5G and artificial intelligence to create new consumer experiences by reinterpreting consumer engagement using technology and data
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Marketers acknowledge that AI is as a potent tool to augment the unique human elements of creativity such as intuition, emotion and context understanding, writes Suvarna Goel
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From custom ads with Shah Rukh Khan to AR-fueled eyewear try-ons, brands leverage the digital wave to consumer hearts in their next chapter of modern marketing
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Conversational commerce is not just a trend but a strategic necessity, believes Gupta
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AI-driven insights can enable marketers to deliver personalised content recommendations and targeted advertising strategies, writes Urvashi Chandna
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The democratisation of AI technology could lead to a surge in innovation, as small businesses and individual developers gain the tools to implement sophisticated AI solutions without the prohibitive costs associated with large models, writes Eshan Kaul
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Binaifer Dulani, Founding Partner & Creative at Talented advocates early tech adoption, freeing energy for top-notch creativity
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