"Earlier, there were editorial checks and it was decided whether something was right or wrong but those checks have ended," he says
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This form of online ads will most certainly remain prominent in social networking sites as technology grows and the consumer’s preference for ad content becomes shorter in the future of digital marketing, says Vaidya
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A significant shift in the PR field is its integration with the brand’s overall marketing strategy. When PR and Marketing work hand-in-hand, the result is a cohesive and compelling brand narrative that resonates with a broader audience
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Furthermore, the EC warned political parties against the improper use of artificial intelligence (AI) tools to produce deepfakes and spread false information
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