In tier-2 and tier-3 markets, 59% said they have discovered online shopping products through Reels and 57% through influencers
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Q-commerce companies spent 80 per cent of their expenditures on user acquisition tactics rather than developing innovative products, the report claims
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The move positions Amazon against established players like Blinkit, Zepto, and Swiggy Instamart in the ultra-fast delivery of groceries and daily essentials
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“This practice not only jeopardises the livelihood of small and medium retailers but also poses significant risks to consumers," it adds
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This move aims to rival established players such as Zomato’s Blinkit, Swiggy Instamart, and Zepto, which currently dominate the ultra-fast delivery segment
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The retail giant launched its quick commerce services through JioMart in select areas of Navi Mumbai and Bengaluru last weekend
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The report states that the ecommerce sector is poised for substantial growth and the gross merchandise value (sales) is expected to be around Rs 1 lakh crore to Rs 1.2 lakh crore
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As we see some great case studies on how the quick commerce industry is burgeoning, leading brand builders repent not showing confidence in it in its early years
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In July 2015, the company rolled out an online grocery store in Bengaluru, shortly after introducing a food delivery app in March of the same year. However, both services were discontinued within nine months, according to media reports
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