This move adds deeper creative, branded content and specialist partnerships across Asia. With the launch, DRUM will be available in Australia, China, Malaysia, Hong Kong, Philippines, India, New Zealand and Singapore.
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The pandemic is expected to create long-term ripples and influence the consumer psychology like never before. It is imperative for marketers to read the change and adapt to this volatility.
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In addition to designing a ‘short-term thinking model’ for marketers to navigate the pandemic, Leo Burnett also launched three specialisations including Leo Burnett Consult, Leo Burnett Design & Leo Burnett Digital, informs DHEERAJ SINHA, Managing Director for India & Chief Strategy Officer for South Asia at Leo Burnett.
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True friends are always together in spirit, cheers Raabta, a short film directed by Gautam Vaze.
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In our recent episode of BWDialogue, we had the pleasure of speaking with Rajesh Mehra, Director & Promoter, Jaquar Group, about the trajectory of the brand, what makes Jaquar a category captain and his vision of touching a billion dollars of revenue in the coming few years.
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An integrated campaign will target to reach new customers looking to transform their delivery capabilities in the new normal.
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This Independence Day, Tata Housing initiates its ‘Move in India’ campaign, soothing the pain of home-buying, with their flexible payment option.
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MediaMonks, the content practice of S4Capital plc (SFOR.L), has hired Karan Amin as Creative Head of India. Operating from MediaMonks’ Delhi office, Karan’s role will be critical in guiding and transitioning brands’ digital journey.
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IPL will have to seek newer ad revenue formats, new advertiser categories and even innovate on format but it has the chance to make up for expected revenue loss due to the current slew of challenges
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Despite the IPL rush, the rise of digital companies sponsoring the forum and overcoming challenges, there are still certain areas that marketers need to better understand to ensure the property works harder for them.
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