Articles for Latest News

Sectorial Need - Automation And Building Remote Working Environment

To maintain resilience for the future, organizations should adopt an agile approach to strategic workforce planning.

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Marico Limited Launches Its First Range Of Ayurvedic Products, Saffola Immuniveda

The COVID-19 pandemic has led to an increased awareness and interest in immunity boosting products, especially those that have the benefits of natural ingredients.

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TCS Launches #TCSPartOfYourStory Campaign Showcasing Its Contribution To Digital India

Campaign Narrates How Tata Consultancy Services Has Been at The Forefront in Enabling High-Impact Digital Transformation Initiatives in India

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Pomelo Digital Wins Dr. Morepen’s Digital Mandate

Dr. Morepen will continue to add products, that have been designed using a combination of nature and science, bringing together the best natural ingredients with the latest scientific and pharmaceutical knowledge.

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Anupriya Acharya Elected President Of AAAI

Prasanth Kumar, CEO, South Asia, GroupM is unanimously elected Vice-President of the Association.

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The Marketing Metamorphosis: WIP At Tata Mutual Fund

More efforts are being directed in guiding consumers on to digital assets, which are being built more aggressively by organisations, for they want to keep ahead of their Consumers, who have learnt a trick or two faster than the organisation was ready for.

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Redefining Consumer Connect Through Digital Transformation, In The Time Of Pandemic

Brands need to realise that while the lockdown may be over, the pandemic certainly isn’t and given this environment ,what’s most important is to retain and win customer trust and loyalty.

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The Power And Magic Of Empathetic Communication

This is an inflection point in the shaping of brand identities. With the pandemic stretching out, brands that stand by their audiences will be built on a foundation of empathy.

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Ace2three Is Now A23, Repositioning Exercise Conceptualised By Tilt Brand Solutions

Its latest campaign invites seasoned passionate players to the premium destination of online rummy by celebrating their core traits. Each of the films exemplify these traits through not-so-usual, light-hearted moments in our life.

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Policybazaar Unveils Its New Brand Campaign "AapKiSideHai" On IPL 2020

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

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