This rise in digital advertising has fallen mostly on the shoulders of creative strategists, who play a large part in determining what the advertisement looks like to the consumers.
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Strategic research and development have not only helped many companies in investment prospects but also gaining satisfactory results in shorter time duration.
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The appointment comes on the back of several other senior and leadership role announcements in recent months across key verticals
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Licious selected ET Medialabs to scale its business and efficiently acquire new users in Delhi-NCR, Mumbai, Pune and Chandigarh.
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The study aimed at understanding how Indians are consuming content, the importance given to sound quality and what they seek going forward while purchasing their next smartphone.
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In his new role, Rozani will be driving the mandate to expand Spartan Group cluster as a multi-gaming platform
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The account will be handled out of the agency’s Bangalore office led by Saurabh Jain, EVP - South, Havas Media.
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He has been the head of marketing at Xiaomi India since 2018.
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With no possible predictive data based on past trends, the winning organisations are the ones who have adapted overnight, kept their nose to the ground and differentiated the critical from the important.
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In the context of the scenario building up, here are 5 strategic considerations that could be useful in enhancing festive marketing opportunities:
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