The Company has redefined the archaic concept of this category, relooked at the rigid, reductive notions around ageism and given the category a different tone, thereby making it attractive.
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As digital becomes mainstay in India, Minister of Information & Broadcasting, Environment, Forest and Climate Change and Heavy Industries & Public Enterprises, Government of India, Prakash Javadekar, cautions against the ills of fake news and way to guard against it
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This relationship will start from handling launch of the brand Nutrinos. Motivator India will manage offline and online media for MilkLane.
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The report explains the ‘Impact Of COVID-19 On TV Viewership And Smartphone Behaviour Across India – Edition 11’.
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The association is part of the brand’s increased focus for its consumers through sports marketing which includes cricket to expand its market share in India.
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The existing method was based on symptomatic statistics. It is now improved upon it with a method that directly uses inferential statistics to deliver better results across all genres.
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The new appoints will observe Kishan Kumar MS as the Chief Growth Officer, Premjeet Sodhi as the Chief Strategy Officer, Vishal Jacob as the Chief Digital Officer and Sandeep Pandey as the Global Head of Analytics.
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The account size is estimated to be INR 30+ crores and will be handled out of the agency’s Bangalore office led by Saurabh Jain, EVP - South, Havas Media.
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The brand will be handled by the agency’s Mumbai office.
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DDB Mudra Group will manage the overall marketing and digital communications strategy for the brand across traditional and digital media.
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