Articles for Latest News

Sonal Dabral Bids Adieu To Ogilvy India

Ogilvy thanks Sonal for his many years of contribution to our offices across India and Asia, and wish him all the best on his next adventure.

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Standpoint: Reassess, Reskill, Recover

In the new normal of a Covid-19 reality, consumer behaviour is changing. In order to adapt and recover, marketers will need to collectively prepare for the new rules of the game

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InfluencerActive Platform Considers B2B influencer marketplace For Marketing

On sites like LinkedIn and Twitter, for example, business leaders, executives, coaches and even CEOs have been quietly building networks of influence that regularly reach millions of people across the world.

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InfluencerActive Platform Considers B2B Marketplace For Marketing

On sites like LinkedIn and Twitter, for example, business leaders, executives, coaches and even CEOs have been quietly building networks of influence that regularly reach millions of people across the world.

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Bestseller Introduces All-Encompassing Safety Measures For Retail Stores With Their Campaign

All brand stores are equipped with CORONAGUARD that attacks and disables 99.9% Coronavirus (COVID-19) keeping the store environment secure and provides complete coverage in every corner and on every surface.

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MPL Releases New Campaign With The Spotlight On Its Users

The latest video campaign features MPL users who have come onto the gaming platform and have participated in and won big tournaments in the 50+ games that MPL has to offer.

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Alchemist Marketing & Talent Solutions Releases White Paper On Celebrity Endorsement Trends

The paper throws up some interesting insights on celebrity endorsements and how they will pan out in the post Covid era.

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Cheil India Appoints Sourav Ray As Chief Strategy Officer

Ray looks forward to helping clients integrate the idea of the brand with the digital reinvention of people and businesses to tell great stories.

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How Performance Marketing Is Reinventing Marketing ROI?

Being a comprehensive online advertising strategy, performance marketing offers a win-win opportunity to the retailer and affiliate that results in performance-based high-ROI.

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Why A Well Designed 360-Degree Marketing Strategy Is Paramount For MSMEs?

Read how a 360-degree marketing strategy counts for a Necessity and not a Luxury for the MSME’s (Micro Small & Medium Enterprise) in today’s time.

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