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Smita Khanna

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Chief Operating Officer, Newton PR

Latest Articles By Smita Khanna

Leverage Power Of PR In Building Brand Equity

Equity of a brand refers to the overall value and perception that a brand holds in the minds of its customers, the potential target audience and with the overall public especially in its business geography

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ChatGPT – A Powerful Productivity Tool For The PR Industry!

Let's have a look at the ways how ChatGPT can help and add value to the PR sector

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The Rise of Voice Machines – Voice Commerce Dynamics

Voice Commerce or V-commerce has been getting popular for a few years now and is powered by voice assistants which use NLP, i.e, Natural Language Processing, a speciality stream of Artificial Intelligence (AI)

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