Author
Partner – Strategy, OMD Mudramax
Quick glance at the gaming ecosystem in the country and its different legs, while also tapping its potential for modern brands to consider
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Understanding the video and display ecosystem and how marketers use it to run successful campaigns
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What arrived as the virtual face of our personal diaries, social media over the years has witnessed newer forms & fields that rule the digital roost today
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A look into how ‘search’ plays a crucial role in guiding marketers to understand overall consumer behaviour and their journey on digital
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As the value of ORM in an overall marketing strategy becomes clearer, the author advises a set of ‘to-dos’ that when followed, will hold marketer and brand heads in good stead towards managing their online reputation
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