Author
Partner – Strategy, OMD Mudramax
An observation into messaging platforms and what makes them tick, especially with the younger generations. It also looks into chatbots and how they are evolving into newer spheres, while also discussing how brands can make use of them accordingly
Read More
An overview of the digital ecosystem and some of the newer trends being harnessed by brands for their marketing. From Metaverse to QR code advertising, it covers a wide range of new movements to keep track of
Read More
The Indian ecommerce sector is predicted to reach USD 400 Billion by 2030, propelled by government efforts, an increase in internet and smartphone penetration, an unprecedented surge in the number of online buyers, and the rising popularity of the D2C model
Read More
The author details out online reputation management trends that businesses need to adapt to stay “at the top of their game”
Read More
