Author
Country Head & Managing Partner Integrated Media DDB Mudra Group
With disruptive changes in the media landscape, marketers will aim at strong distribution capabilities amongst both digital and television
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Lucky to have seen the early era of digital video through VCRs to seeing it today as a streaming service, it died and has risen from the ashes and this time it is not going anywhere because the use cases are so many
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With Walmart owned Flipkart and Amazon being frontrunners, Indian entrepreneurs are no less, given the grand opening we are seeing for Zomato, PayTM and the likes with their IPOs, ecommerce in India has truly arrived
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What I am still looking for is a global product from India that is an absolute platform business with network effects, he adds
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The brands have also realized how social space can bring down their image in no time
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