Marketing Strategy, Brands, Digital, Creative, Media Updates

Zee-Sony Merger: An Unfavourable End Game; Zee Target Price Could Slip To Rs 130-170

Power People Jan 22, 2024 5 min(s) read

Media analyst Karan Taurani writes that the merger failure can negatively impact both parties due to competition from digital media and potential threat from the merger of RIL & Disney over the near term

ZEE Re-enters Sports

Editor Recommends Aug 31, 2022 6 min(s) read

Initial views on ZEE's desperate content strategy to gain back TV viewership share; earnings look dilutive

Digital Yorker Seals ‘IPL Auction’ Innings

Digital Jun 15, 2022 3 min(s) read

Some verticals such as fintech, commerce, ed-tech and EV will see a rapid shift to digital, whereas FMCG and auto may continue to rely heavily on TV for their mass campaigns

TV18 Q4FY22 Result First Cut – Tepid Ad. Revenue Growth For TV Largely In Line

Media May 04, 2022 5 min(s) read

TV18 has underperformed vs industry averages, as large scale GEC content has struggled in terms of advertisement pricing growth; overall ad. revenue for FY22 remains 4% lower vs pre-COVID levels (FY19)

Strong Content Pipeline In March Helps Report A Healthy Growth Quarter

Allied Sectors May 04, 2022 3 min(s) read

There was a strong recovery in sales as the business resumed normalcy, which led to an increase in overall expenses with exhibition costs and other expenses being close to pre-pandemic levels