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Dr. Pallavi Seth

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faculty, Amity University, Noida

Latest Articles By Dr. Pallavi Seth

Social Media Marketing For The Insurance Industry

Insurers should now tighten their belts and gear up to make strategies to utilise the social media platforms to make their brand image, and social conversations and deliver the right products to the right customers

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Metaverse In The Insurance Industry

While insurers would be using metaverse to engage customers and improve claim experience, they would, in turn, be insuring the metaverse

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Future Trends For Insurance Market In 2022

Throughout 2022, insurers would react to the long-term effects of the pandemic while continuing to advance further into the future of digital insurance

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Personalisation: The Future Of Insurance Marketing

Pandemic has pushed digital adoption in common masses, this brings lots of opportunities for insurance companies in the form of personalisation

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