Author
Founder & CEO, Hotstuff Media Group
Fundamentally, it's fantastic for innovation that our most imaginative ideas may now confront fewer technology constraints
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The way each IPL franchise markets itself and its players has a profound effect on the public on a whole new level and hence, an interesting area of study
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Through OTT Platforms, advertising companies can reach out to their core audience via video ads for as little as INR 75 CPM for a six-second video ad
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Brands must acknowledge a crisis and constantly reflect upon positive values that would keep consumers wanting to engage more with the brand
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