Author
CEO & The Chief Strategy Officer- South Asia, Leo Burnet
The old codes of trust have been dismantled and new-age companies today are redefining the New Codes of Trust for building brands in the new age
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The brand thinking framework for the attention economy needs to focus on the rocket as much as the payload
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Let’s build brands that play in the society as good citizens, as well as they play in the market for great stakeholder value, says Sinha
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