author-image

Sudeshna Singh

Author

Head Marketing, ToneTag

Latest Articles By Sudeshna Singh

The Power Of Audio-Video: A Revolutionary Marketing Mix For Brands

A/V watermarks provide advertisers with a direct link to their target audiences through the smartphones

Read More
Understanding Why A/V Watermarks Will Pave Way For The Future Of Adtech

Initially used to identify ownership of copyright by brands, these watermarks can now be used to integrate contextual messages in broadcast feeds to provide the end-user with the most relevant information, as well as to trigger the desired outcome

Read More