author-image

Sachin Kumar

Author

Founder, Bottle Openers Digital Solutions Private Limited

Latest Articles By Sachin Kumar

Augmented Reality: Transforming Consumer’s Experience In Digital World

Brands that embrace AR now will not only capture the attention of their target audience but also stay at the forefront of this transformative trend, writes Sachin Kumar

Read More
Successful Martech Solutions Will Be About Humans Defining Consumer Context Which Machines Can Execute

Martech and Adtech evolved as the natural extensions of traditional consumer targeting and ad serving. As the number of marketing channels increased, marketers needed better tools to reach and communicate with their audience

Read More
Social Commerce To Drive Innovations In E-comm

While social commerce portals like Meesho and Bulbul provide dedicated platforms for social commerce-based businesses, prevailing social media platforms like Instagram also enjoy a massive presence

Read More