Author
The author is Assistant Professor, Retail and Marketing, Birla Institute of Management Technology, Greater Noida
This vision of Zuckerberg which involves interoperable experiences is going to create new opportunities for retailers to innovate and grow
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it is bringing virtual trial rooms, zero contact delivery, artificial intelligent stores, self-braking shopping carts, AR shopping Apps, contactless payments, etc to the retail environment
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Brands have tried to capture customer attention in all possible ways by adapting various approaches for high-level customer experience as well as consistent delivery performance
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In the hyper-competitive and changing retail landscape hybrid retail is disrupting offline and online retail as stand-alone businesses
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It’s the time for businesses to adapt, as your biggest competition today is what you were in the past
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The retailers and brands which have been able to face the pandemic effects boldly are the ones that have quickly adapted to the new business dynamics with flexible strategy
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