Author
The author was Founder Chairman of Dentsu India. He has authored Konjo – The Fighting Spirit and Japan Made Easy, both Harper Collins publications, on his 25 years of working with Japan.
Dr Sandeep Goyal, Chairman of Rediffusion reflects on three decades of cherished interactions with the iconic Ratan Tata, whose visionary leadership and humility left an indelible mark on Indian industry
Read More
In an open letter to the Advertising Standards Council of India (ASCI), Goyal raises concerns regarding the surrogate advertising practices of alcohol brands during the ICC Cricket World Cup
Read More
The IPL has been suspended; the bio-bubble has burst. But were the signals – the negativity already visible? The Indian Institute of Human Brands (IIHB) and the Rediffusion Consumer Lab (Red Lab) had been tracking consumer sentiment for the past three weeks: the bomb dropped on the IPL almost on cue
Read More
