Author
The author is Chief Marketing Officer, NTT
In an era of high competitiveness and less attention, AI can be used to accurately customise and elevate the customer experience at every step that customers interact with a brand
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In a survey on virtual influencers, The Influencer Marketing Factory found out 58 per cent of users followed at least one virtual influencer; 27 per cent of users followed virtual influencers for their content, 19 per cent for the storytelling, and 15 per cent because they inspired them and 35 per cent of responders said they have bought a product or service promoted by a virtual influencer
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